Salesforce Inc. $CRM Stock Position Lessened by Prospera Financial Services Inc

Prospera Financial Services Inc lowered its stake in Salesforce Inc. (NYSE:CRM) by 5.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 49,434 shares of the CRM provider’s stock after selling 2,754 shares during the quarter. Prospera Financial Services Inc’s holdings in Salesforce were worth $11,718,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also made changes to their positions in the stock. Jones Financial Companies Lllp increased its position in shares of Salesforce by 15.1% during the third quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock valued at $113,420,000 after purchasing an additional 61,270 shares during the period. AGF Management Ltd. boosted its stake in Salesforce by 42.2% during the third quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock worth $66,610,000 after buying an additional 83,403 shares in the last quarter. Ashton Thomas Private Wealth LLC increased its holdings in Salesforce by 64.2% in the 3rd quarter. Ashton Thomas Private Wealth LLC now owns 30,111 shares of the CRM provider’s stock valued at $7,149,000 after buying an additional 11,777 shares during the period. Alta Capital Management LLC increased its holdings in Salesforce by 1,104.7% in the 3rd quarter. Alta Capital Management LLC now owns 13,493 shares of the CRM provider’s stock valued at $3,198,000 after buying an additional 12,373 shares during the period. Finally, Gallacher Capital Management LLC acquired a new position in shares of Salesforce in the 3rd quarter valued at $785,000. 80.43% of the stock is currently owned by institutional investors.

Insider Transactions at Salesforce

In other news, Director G Mason Morfit acquired 96,000 shares of the company’s stock in a transaction on Friday, December 5th. The stock was purchased at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This trade represents a 3.31% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Parker Harris sold 134,662 shares of the stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This represents a 49.07% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Company insiders own 3.00% of the company’s stock.

Salesforce Price Performance

Salesforce stock opened at $193.89 on Tuesday. The business’s fifty day moving average is $242.79 and its two-hundred day moving average is $244.55. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.98 and a current ratio of 0.98. The firm has a market cap of $181.67 billion, a P/E ratio of 25.89, a P/E/G ratio of 1.31 and a beta of 1.27. Salesforce Inc. has a 52 week low of $185.73 and a 52 week high of $331.75.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same period in the previous year, the business posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were given a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Analyst Ratings Changes

A number of analysts recently weighed in on CRM shares. Macquarie Infrastructure upped their target price on shares of Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a research note on Thursday, December 4th. Bank of America decreased their price objective on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a report on Monday, November 17th. TD Cowen reissued a “buy” rating on shares of Salesforce in a report on Thursday, December 4th. DA Davidson boosted their price target on Salesforce from $225.00 to $235.00 and gave the company a “neutral” rating in a research note on Friday, December 5th. Finally, Canaccord Genuity Group reiterated a “buy” rating and set a $300.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. One analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $323.57.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.