Unity Software (NYSE:U) Price Target Cut to $32.00 by Analysts at UBS Group

Unity Software (NYSE:U) had its price target cut by UBS Group from $46.00 to $32.00 in a research note published on Tuesday morning,Benzinga reports. They currently have a neutral rating on the stock.

U has been the subject of several other research reports. Jefferies Financial Group raised their price objective on shares of Unity Software from $49.00 to $55.00 and gave the company a “buy” rating in a research report on Monday, January 5th. Wedbush lifted their price target on shares of Unity Software from $50.00 to $55.00 and gave the stock an “outperform” rating in a research report on Tuesday, December 2nd. Barclays upped their price target on Unity Software from $30.00 to $35.00 and gave the company an “equal weight” rating in a report on Thursday, November 6th. Wells Fargo & Company raised their price objective on Unity Software from $51.00 to $54.00 and gave the stock an “overweight” rating in a research note on Thursday, January 8th. Finally, The Goldman Sachs Group lifted their target price on Unity Software from $42.00 to $47.00 and gave the stock a “neutral” rating in a report on Tuesday, January 13th. Two investment analysts have rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, seven have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $44.46.

Unity Software Trading Up 5.5%

Shares of U stock opened at $29.05 on Tuesday. The stock has a 50-day simple moving average of $41.68 and a 200 day simple moving average of $39.96. The stock has a market capitalization of $12.43 billion, a P/E ratio of -27.67, a P/E/G ratio of 28.86 and a beta of 2.04. Unity Software has a fifty-two week low of $15.33 and a fifty-two week high of $52.15. The company has a quick ratio of 2.78, a current ratio of 2.78 and a debt-to-equity ratio of 0.70.

Insider Buying and Selling

In related news, Director David Helgason sold 393,312 shares of the firm’s stock in a transaction on Thursday, December 11th. The stock was sold at an average price of $49.64, for a total transaction of $19,524,007.68. Following the sale, the director owned 5,439,173 shares of the company’s stock, valued at approximately $270,000,547.72. This trade represents a 6.74% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, CFO Jarrod Yahes sold 34,719 shares of Unity Software stock in a transaction dated Tuesday, November 25th. The stock was sold at an average price of $41.38, for a total value of $1,436,672.22. Following the transaction, the chief financial officer owned 573,871 shares in the company, valued at approximately $23,746,781.98. This represents a 5.70% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 1,338,021 shares of company stock worth $63,138,575 over the last ninety days. Insiders own 3.61% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of the company. Root Financial Partners LLC acquired a new stake in Unity Software in the 3rd quarter valued at approximately $27,000. Atlantic Union Bankshares Corp acquired a new stake in shares of Unity Software in the second quarter valued at approximately $28,000. REAP Financial Group LLC bought a new stake in shares of Unity Software in the fourth quarter worth $28,000. Larson Financial Group LLC boosted its holdings in Unity Software by 88.1% during the third quarter. Larson Financial Group LLC now owns 728 shares of the company’s stock worth $29,000 after purchasing an additional 341 shares during the last quarter. Finally, V Square Quantitative Management LLC bought a new position in Unity Software in the fourth quarter valued at $30,000. 73.46% of the stock is owned by institutional investors and hedge funds.

More Unity Software News

Here are the key news stories impacting Unity Software this week:

• Positive Sentiment: Oppenheimer upgraded U from “market perform” to “outperform” and set a $38 price target, highlighting AI resilience and upside in Unity’s AI-related products — a key catalyst for buying interest. Oppenheimer Upgrade
• Positive Sentiment: Unity appointed Bernard Kim to its board, a governance/strategy move that investors may view as strengthening leadership and industry connections (gaming/interactive media expertise). Board Appointment
• Positive Sentiment: Unusual options activity: investors bought roughly 75,902 call options (about 35% above typical call volume), signalling short‑term bullish positioning that can amplify upside as dealers hedge. (No direct link available)
• Neutral Sentiment: Analysts and coverage are focused on upcoming Q4 results and Vector AI/Create subscription momentum; previews note revenue drivers but caution that higher operating spend could pressure margins — an earnings event to watch for further direction. Earnings Preview
• Neutral Sentiment: Unity featured in discussions about real-time visualization on the NYSE Composite, keeping the company in thematic investor conversations but with unclear immediate pricing impact. NYSE Composite Mention
• Negative Sentiment: UBS cut its price target from $46 to $32 and set a “neutral” rating, lowering longer‑term analyst optimism and removing some upside narrative even though the new target is still above the current price. (Source: UBS summary via market reports)
• Negative Sentiment: Media commentary includes skeptical views (e.g., Jim Cramer flagged Unity as potentially exposed to AI disruption), which can add short-term selling pressure or caution among investors. Cramer Commentary

Unity Software Company Profile

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.