Advisors Asset Management Inc. increased its stake in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 16.0% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 52,059 shares of the company’s stock after acquiring an additional 7,174 shares during the period. Advisors Asset Management Inc.’s holdings in Hasbro were worth $3,949,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also recently bought and sold shares of the company. Vanguard Group Inc. raised its position in Hasbro by 0.7% in the 2nd quarter. Vanguard Group Inc. now owns 16,574,471 shares of the company’s stock valued at $1,223,527,000 after purchasing an additional 110,433 shares in the last quarter. State Street Corp increased its stake in shares of Hasbro by 2.1% during the second quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after buying an additional 131,678 shares during the period. Bank of America Corp DE raised its holdings in Hasbro by 128.7% in the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after acquiring an additional 1,677,962 shares in the last quarter. Marshall Wace LLP lifted its stake in Hasbro by 15.1% in the second quarter. Marshall Wace LLP now owns 2,634,857 shares of the company’s stock worth $194,505,000 after acquiring an additional 346,637 shares during the last quarter. Finally, AQR Capital Management LLC lifted its stake in Hasbro by 95.7% in the second quarter. AQR Capital Management LLC now owns 2,259,812 shares of the company’s stock worth $164,831,000 after acquiring an additional 1,105,004 shares during the last quarter. 91.83% of the stock is owned by institutional investors and hedge funds.
Analyst Ratings Changes
HAS has been the topic of a number of recent analyst reports. Wolfe Research increased their price objective on shares of Hasbro from $89.00 to $90.00 in a research report on Wednesday, October 29th. DA Davidson increased their target price on Hasbro from $80.00 to $110.00 and gave the company a “neutral” rating in a report on Wednesday. Seaport Research Partners upgraded Hasbro to a “strong-buy” rating in a research note on Monday, November 10th. Monness Crespi & Hardt upped their price objective on Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a research report on Wednesday. Finally, UBS Group reiterated a “buy” rating on shares of Hasbro in a report on Wednesday. Nine investment analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $110.64.
Insider Buying and Selling
In other news, CFO Gina M. Goetter sold 12,429 shares of Hasbro stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $103.46, for a total value of $1,285,904.34. Following the transaction, the chief financial officer directly owned 68,221 shares of the company’s stock, valued at $7,058,144.66. The trade was a 15.41% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, EVP Tarrant L. Sibley sold 15,148 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the sale, the executive vice president owned 50,174 shares of the company’s stock, valued at approximately $5,267,266.52. This trade represents a 23.19% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 0.85% of the company’s stock.
Key Hasbro News
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Analyst upgrade/price-target boost — Monness Crespi & Hardt raised its Hasbro price target to $120 (from $90) and kept a Buy rating, signaling analyst confidence in the company’s rebound and implying meaningful upside. Monness Crespi price-target note
- Positive Sentiment: Earnings and momentum — Hasbro posted a sizeable beat (Q report: $1.51 EPS vs. $0.99 expected; revenue $1.45B vs. $1.26B) and hit a one‑year high after the results, validating stronger-than-expected demand and improving top-line momentum. Earnings beat / 1-year high
- Positive Sentiment: Management highlights growth drivers — CEO Chris Cocks emphasized Wizards of the Coast, hobby gaming, and digital initiatives as accelerating growth levers in recent interviews, supporting investor confidence in sustainable revenue expansion. AOL CEO interview Yahoo Finance video
- Positive Sentiment: New product/licensing catalysts — Hasbro is rolling out collectible/collector-focused releases (Marvel Legends “Secret Wars” figures and new Black Series Mandalorian & Grogu figures), which support short-term revenues and licensing strength. Marvel Legends figures Mandalorian & Grogu figures
- Positive Sentiment: Content monetization push — Hasbro Entertainment and Animaj launched “Lumee” to rethink monetization of kids’ content online, signaling efforts to diversify digital revenue and increase lifetime value from IP. Lumee launch
- Neutral Sentiment: Short-interest data appears unreliable — recent entries show a large increase but report 0 shares/NaN changes and a 0.0 days ratio; this looks like a data glitch and doesn’t provide a meaningful short-sentiment signal today.
- Negative Sentiment: Lawsuit risk — A new suit accuses Hasbro of overprinting Magic: The Gathering cards, which could raise legal costs, regulatory scrutiny, or fan/retailer pushback if it advances; monitor legal developments for potential financial or reputational impact. Lawsuit article
Hasbro Stock Performance
Shares of HAS stock opened at $102.45 on Friday. The stock’s 50-day moving average is $87.51 and its two-hundred day moving average is $81.09. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.42 and a current ratio of 1.38. Hasbro, Inc. has a 1 year low of $49.00 and a 1 year high of $106.98. The firm has a market cap of $14.38 billion, a price-to-earnings ratio of -43.60, a PEG ratio of 1.77 and a beta of 0.56.
Hasbro (NASDAQ:HAS – Get Free Report) last announced its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to analysts’ expectations of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business’s revenue was up 31.3% on a year-over-year basis. During the same period in the prior year, the firm earned $0.46 EPS. Analysts predict that Hasbro, Inc. will post 4.33 earnings per share for the current year.
Hasbro Dividend Announcement
The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th will be issued a $0.70 dividend. This represents a $2.80 annualized dividend and a dividend yield of 2.7%. The ex-dividend date of this dividend is Wednesday, February 18th. Hasbro’s dividend payout ratio is presently -119.15%.
About Hasbro
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
See Also
- Five stocks we like better than Hasbro
- ALERT: Drop these 5 stocks before January 2026!
- The Next Commodity Crunch (bigger than oil?)
- Buy This Stock Now
- Silicon Valley insiders hint at 12-month AI warning
- If You Keep Cash In A U.S. Bank Account… Read This NOW
Receive News & Ratings for Hasbro Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Hasbro and related companies with MarketBeat.com's FREE daily email newsletter.
