Amazon.com, Inc. $AMZN Stock Position Lowered by Ruffer LLP

Ruffer LLP trimmed its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 7.9% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 672,796 shares of the e-commerce giant’s stock after selling 57,669 shares during the period. Amazon.com makes up 8.2% of Ruffer LLP’s investment portfolio, making the stock its biggest holding. Ruffer LLP’s holdings in Amazon.com were worth $147,724,000 as of its most recent SEC filing.

Several other institutional investors have also recently made changes to their positions in AMZN. Norges Bank bought a new stake in Amazon.com during the 2nd quarter worth approximately $27,438,011,000. Nuveen LLC bought a new position in Amazon.com in the 1st quarter valued at $11,674,091,000. Vanguard Group Inc. grew its position in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. Laurel Wealth Advisors LLC increased its holdings in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after purchasing an additional 12,122,668 shares during the period. Finally, Goldman Sachs Group Inc. raised its position in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after buying an additional 10,176,835 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analyst Ratings Changes

Several equities analysts recently commented on the company. Citizens Jmp boosted their target price on Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a research report on Monday, February 2nd. President Capital cut their price objective on Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a report on Tuesday, February 10th. Cantor Fitzgerald set a $250.00 target price on shares of Amazon.com and gave the company an “overweight” rating in a research note on Friday, February 6th. Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Thursday, January 1st. Finally, HSBC increased their price target on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus target price of $287.30.

Amazon.com Trading Up 1.8%

Shares of AMZN stock opened at $204.79 on Thursday. The business has a 50-day moving average of $229.05 and a 200 day moving average of $228.31. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The stock has a market capitalization of $2.20 trillion, a PE ratio of 28.56, a P/E/G ratio of 1.29 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.86 EPS. As a group, sell-side analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Large potential cloud revenue tail — analysis shows Anthropic expects to pay cloud partners at least $80 billion through 2029, a meaningful demand signal for AWS infrastructure and a long-term revenue stream for Amazon. Anthropic to pay cloud partners $80B
• Positive Sentiment: Investor endorsements and bullish analysis on AI upside — some prominent value investors (e.g., Baupost’s Seth Klarman) have added to Amazon positions and several analysts argue AWS + retail AI monetization are underappreciated, supporting upside expectations for AMZN. Klarman piling into Amazon
• Neutral Sentiment: New product/market initiatives — Amazon is reported to be working on an AI content marketplace for publishers (AWS-led) and planning additional big-box retail locations near Chicago; both expand addressable markets but are early-stage for material near-term earnings impact. AI content marketplace Big-box store plan
• Negative Sentiment: Major shareholder selling: Berkshire Hathaway sharply reduced its AMZN stake (≈77% cut), a headline that has pressured sentiment and fed fear around Amazon’s capital allocation/valuation. Berkshire cuts Amazon stake
• Negative Sentiment: AI spending jitters and CapEx guidance — investor concern about Amazon’s guidance for roughly $200 billion in 2026 CapEx (to scale AI, custom silicon, robotics and data centers) continues to weigh on the multiple and short-term sentiment. CapEx and losing streak
• Negative Sentiment: Fund/hedge adjustments and selloff narrative — several funds (Third Point, Appaloosa, others) trimmed Amazon positions amid a broader tech rotation; the stock has been through an extended selling streak that magnified volatility. Third Point trims Amazon
• Negative Sentiment: Operational R&D setback — Amazon halted its “Blue Jay” warehouse robot project after only months, a signal that some tech/automation bets may not pay off quickly and that R&D execution risk remains. Blue Jay project halted
• Neutral Sentiment: Insider sale disclosure — CEO Douglas Herrington sold a small block of shares (4,784) recently; the trade is material for disclosure but small relative to total insider holdings. SEC Form 4

Insider Activity

In other Amazon.com news, CEO Douglas J. Herrington sold 4,784 shares of the company’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $198.37, for a total transaction of $949,002.08. Following the completion of the transaction, the chief executive officer owned 512,109 shares of the company’s stock, valued at $101,587,062.33. This represents a 0.93% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 45,924 shares of company stock valued at $9,904,963. Insiders own 9.70% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.