Adobe Inc. $ADBE Shares Sold by First Financial Bankshares Inc

First Financial Bankshares Inc lessened its holdings in shares of Adobe Inc. (NASDAQ:ADBE) by 98.7% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 614 shares of the software company’s stock after selling 46,412 shares during the period. First Financial Bankshares Inc’s holdings in Adobe were worth $217,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds also recently added to or reduced their stakes in the business. Brighton Jones LLC lifted its holdings in Adobe by 2.1% in the fourth quarter. Brighton Jones LLC now owns 8,068 shares of the software company’s stock valued at $3,588,000 after acquiring an additional 167 shares during the period. Sivia Capital Partners LLC increased its holdings in shares of Adobe by 25.5% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,394 shares of the software company’s stock valued at $926,000 after purchasing an additional 486 shares in the last quarter. United Bank lifted its stake in shares of Adobe by 12.8% in the 2nd quarter. United Bank now owns 3,773 shares of the software company’s stock valued at $1,460,000 after purchasing an additional 428 shares during the period. Schnieders Capital Management LLC. boosted its holdings in Adobe by 7.8% during the second quarter. Schnieders Capital Management LLC. now owns 2,630 shares of the software company’s stock worth $1,017,000 after buying an additional 190 shares in the last quarter. Finally, MQS Management LLC acquired a new stake in Adobe during the second quarter valued at $216,000. 81.79% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Adobe

In other Adobe news, CFO Daniel Durn sold 1,646 shares of the company’s stock in a transaction on Tuesday, January 27th. The stock was sold at an average price of $294.85, for a total value of $485,323.10. Following the completion of the sale, the chief financial officer directly owned 41,995 shares in the company, valued at $12,382,225.75. This represents a 3.77% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Corporate insiders own 0.16% of the company’s stock.

Analysts Set New Price Targets

A number of brokerages have weighed in on ADBE. DA Davidson reiterated a “buy” rating and issued a $500.00 price objective on shares of Adobe in a research report on Thursday, December 11th. HSBC set a $302.00 price target on Adobe in a research note on Friday, February 13th. Piper Sandler downgraded Adobe from an “overweight” rating to a “neutral” rating and lowered their price target for the stock from $470.00 to $330.00 in a research report on Monday, February 2nd. Mizuho cut their price objective on Adobe from $410.00 to $390.00 and set an “outperform” rating for the company in a research report on Thursday, November 20th. Finally, Oppenheimer downgraded Adobe from an “outperform” rating to a “market perform” rating in a research note on Tuesday, January 13th. One research analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, twelve have issued a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $392.76.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Analysts arguing the tech retreat is a buying opportunity — a MarketBeat piece frames the current pullback as a late-stage bull market buying window, which can attract value-minded and momentum buyers into beaten-down tech names like Adobe. The Late-Stage Bull Market Is a Buying Opportunity for Tech (ADBE)
• Positive Sentiment: OpenAI ad tests include Adobe among participating retailers/partners — potential upside from new ad channels or product integrations if these tests expand into monetized formats. OpenAI Taps Retail Giants for First Wave of ChatGPT Ad Testing
• Neutral Sentiment: Reported short-interest spike data is effectively meaningless — the February short-interest report shows zero or NaN values, indicating no clear build-up of short pressure from public filings. No evidence of a material short squeeze risk. (internal short-interest summary)
• Negative Sentiment: Rapid recent selloff raises questions about AI disruption and competitive threats — Forbes notes ADBE has fallen ~17.7% in 21 trading days and asks whether the weakness is transient or signals deeper narrative risk from generative AI competitors. How Low Can Adobe Stock Go?
• Negative Sentiment: Multiple analyst downgrades citing slowing revenue growth and rising AI-tool competition — coverage highlights increased scrutiny on Adobe’s growth durability and has been a headline driver of selling pressure. Adobe Downgrades Spotlight AI Competition And Questions Around Growth Durability
• Negative Sentiment: Stock hit a 52-week low during the pullback — a technical negative that can trigger further selling or short-term caution among investors. Adobe stock hits 52-week low at $251.00
• Negative Sentiment: Competitive intensity rising in creative and AI tools — Canva’s recent acquisitions and broader startup activity signal intensifying competition in areas adjacent to Adobe’s products. Canva acquires Cavalry and MangoAI
• Negative Sentiment: Analyst pieces warn of “value trap” and lack of near-term catalysts — several commentaries argue upside is limited until Adobe proves durable growth versus new AI entrants. Adobe Looks Like A Value Trap

Adobe Stock Performance

Shares of NASDAQ:ADBE opened at $255.17 on Wednesday. The company has a debt-to-equity ratio of 0.53, a current ratio of 1.00 and a quick ratio of 1.00. Adobe Inc. has a 1 year low of $244.28 and a 1 year high of $453.26. The firm has a market capitalization of $104.75 billion, a PE ratio of 15.27, a P/E/G ratio of 0.97 and a beta of 1.51. The business’s 50 day moving average price is $305.38 and its 200-day moving average price is $330.43.

Adobe (NASDAQ:ADBE) last announced its quarterly earnings data on Wednesday, December 10th. The software company reported $5.50 earnings per share for the quarter, beating analysts’ consensus estimates of $5.40 by $0.10. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The company had revenue of $6.19 billion for the quarter, compared to analyst estimates of $6.11 billion. During the same quarter last year, the firm posted $4.81 EPS. The firm’s revenue for the quarter was up 10.5% on a year-over-year basis. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. As a group, equities research analysts expect that Adobe Inc. will post 16.65 earnings per share for the current fiscal year.

Adobe Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.