UBS Group Lowers Harley-Davidson (NYSE:HOG) Price Target to $19.00

Harley-Davidson (NYSE:HOG) had its target price decreased by stock analysts at UBS Group from $27.00 to $19.00 in a research report issued on Wednesday,Benzinga reports. The firm presently has a “neutral” rating on the stock. UBS Group’s price objective would indicate a potential downside of 0.63% from the company’s current price.

Several other research firms have also recently issued reports on HOG. Argus upgraded shares of Harley-Davidson to a “strong-buy” rating in a research note on Tuesday, February 17th. Morgan Stanley reaffirmed an “underweight” rating and issued a $12.00 price target on shares of Harley-Davidson in a report on Tuesday, February 17th. Weiss Ratings downgraded Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Monday. DA Davidson reduced their target price on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, February 12th. Finally, Citigroup lowered their price target on Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating on the stock in a report on Wednesday, January 14th. One equities research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have assigned a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $22.50.

Harley-Davidson Stock Performance

NYSE:HOG opened at $19.12 on Wednesday. The business’s fifty day moving average is $20.17 and its 200 day moving average is $24.14. The firm has a market cap of $2.14 billion, a price-to-earnings ratio of 7.33 and a beta of 1.42. The company has a debt-to-equity ratio of 0.52, a quick ratio of 1.83 and a current ratio of 2.10. Harley-Davidson has a 52-week low of $17.11 and a 52-week high of $31.25.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The company had revenue of $496.16 million for the quarter, compared to analysts’ expectations of $482.21 million. During the same period in the previous year, the firm earned ($0.93) EPS. The firm’s quarterly revenue was down 9.8% compared to the same quarter last year. Research analysts predict that Harley-Davidson will post 3.44 EPS for the current year.

Insider Transactions at Harley-Davidson

In other news, Director Rafeh Masood bought 2,775 shares of the business’s stock in a transaction on Friday, February 27th. The stock was acquired at an average price of $18.00 per share, with a total value of $49,950.00. Following the completion of the purchase, the director directly owned 7,480 shares in the company, valued at $134,640. This represents a 58.98% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, Director James D. Farley, Jr. sold 6,454 shares of the stock in a transaction that occurred on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the transaction, the director owned 16,205 shares in the company, valued at $303,195.55. The trade was a 28.48% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.93% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Harley-Davidson

Several institutional investors and hedge funds have recently made changes to their positions in the business. EverSource Wealth Advisors LLC lifted its stake in Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after purchasing an additional 549 shares during the last quarter. Pinnacle Holdings LLC purchased a new position in shares of Harley-Davidson in the fourth quarter worth about $30,000. Fifth Third Bancorp lifted its stake in shares of Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after acquiring an additional 579 shares during the last quarter. Geneos Wealth Management Inc. boosted its holdings in Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after acquiring an additional 1,278 shares during the period. Finally, Westfuller Advisors LLC bought a new position in Harley-Davidson during the 3rd quarter worth approximately $67,000. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.