Scotiabank Cuts Wix.com (NASDAQ:WIX) Price Target to $125.00

Wix.com (NASDAQ:WIX) had its price objective lowered by Scotiabank from $175.00 to $125.00 in a report published on Thursday morning,Benzinga reports. The brokerage currently has a sector outperform rating on the information services provider’s stock.

Other equities analysts also recently issued reports about the company. Needham & Company LLC reduced their price target on Wix.com from $140.00 to $115.00 and set a “buy” rating on the stock in a research report on Thursday. Citigroup lowered their price objective on Wix.com from $197.00 to $150.00 and set a “buy” rating for the company in a research report on Thursday, November 20th. Wall Street Zen upgraded Wix.com from a “hold” rating to a “buy” rating in a research note on Saturday, February 28th. Wells Fargo & Company reduced their target price on Wix.com from $184.00 to $176.00 and set an “overweight” rating on the stock in a research report on Friday, December 19th. Finally, Jefferies Financial Group lowered their price target on Wix.com from $200.00 to $130.00 and set a “buy” rating for the company in a report on Monday, February 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, seventeen have issued a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Wix.com currently has an average rating of “Moderate Buy” and a consensus target price of $145.50.

Wix.com Stock Performance

NASDAQ:WIX opened at $93.89 on Thursday. The company’s 50-day simple moving average is $83.03 and its 200-day simple moving average is $115.68. Wix.com has a fifty-two week low of $60.22 and a fifty-two week high of $191.24. The stock has a market capitalization of $5.27 billion, a P/E ratio of 115.91, a P/E/G ratio of 2.60 and a beta of 1.39.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings data on Wednesday, March 4th. The information services provider reported $1.81 EPS for the quarter, topping the consensus estimate of $1.36 by $0.45. Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. The firm had revenue of $524.27 million during the quarter, compared to analyst estimates of $527.69 million. During the same quarter in the previous year, the business posted $2.10 EPS. Wix.com’s revenue was up 13.9% on a year-over-year basis. On average, research analysts forecast that Wix.com will post 3.65 EPS for the current year.

Wix.com announced that its Board of Directors has approved a share buyback program on Wednesday, January 28th that permits the company to buyback $2.00 billion in shares. This buyback authorization permits the information services provider to reacquire up to 40.5% of its shares through open market purchases. Shares buyback programs are often an indication that the company’s board believes its stock is undervalued.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the company. Ameriprise Financial Inc. lifted its holdings in shares of Wix.com by 128.3% during the third quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock worth $823,813,000 after purchasing an additional 2,606,204 shares during the period. Wellington Management Group LLP increased its holdings in Wix.com by 90.4% in the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after buying an additional 1,609,989 shares during the period. Senvest Management LLC increased its holdings in Wix.com by 20.9% in the 4th quarter. Senvest Management LLC now owns 3,008,480 shares of the information services provider’s stock worth $312,551,000 after buying an additional 519,805 shares during the period. Lone Pine Capital LLC purchased a new position in Wix.com during the 2nd quarter worth approximately $342,485,000. Finally, Acadian Asset Management LLC raised its position in Wix.com by 0.4% during the 2nd quarter. Acadian Asset Management LLC now owns 2,119,805 shares of the information services provider’s stock worth $335,852,000 after buying an additional 7,729 shares during the last quarter. 81.52% of the stock is currently owned by hedge funds and other institutional investors.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of its ordinary shares at $80–$92 per share; the buyback reduces float and creates immediate buying demand, which explains much of the intraday upside. GlobeNewswire Release
• Neutral Sentiment: Q4 results were mixed: Wix beat on EPS ($1.81 vs. $1.36 est.) but revenue was roughly in line / slightly under consensus and margins remain thin; management highlighted AI initiatives, recent M&A and product launches as growth drivers — these items support longer‑term conviction but are partly priced in. Earnings Highlights
• Negative Sentiment: Multiple brokerages trimmed price targets today (Citigroup 150→105, Wells Fargo 176→137, RBC 155→112, Barclays 205→160, Scotiabank 175→125, Needham 140→115). While most maintain Buy/Overweight/Outperform ratings, the cuts signal more cautious near‑term expectations and may limit upside despite the buyback. Benzinga coverage

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.