Rep. Byron Donalds Purchases Shares of ServiceNow, Inc. (NYSE:NOW)

Representative Byron Donalds (Republican-Florida) recently bought shares of ServiceNow, Inc. (NYSE:NOW). In a filing disclosed on March 06th, the Representative disclosed that they had bought between $1,001 and $15,000 in ServiceNow stock on February 10th. The trade occurred in the Representative’s “MORAN WEALTH IRA” account.

Representative Byron Donalds also recently made the following trade(s):

• Sold $1,001 – $15,000 in shares of PayPal (NASDAQ:PYPL) on 2/10/2026.
• Sold $1,001 – $15,000 in shares of Brown & Brown (NYSE:BRO) on 2/10/2026.
• Purchased $1,001 – $15,000 in shares of Trade Desk (NASDAQ:TTD) on 2/10/2026.
• Sold $1,001 – $15,000 in shares of Trade Desk (NASDAQ:TTD) on 1/8/2026.
• Sold $1,001 – $15,000 in shares of Parker-Hannifin (NYSE:PH) on 1/8/2026.
• Sold $1,001 – $15,000 in shares of Howmet Aerospace (NYSE:HWM) on 1/8/2026.

ServiceNow Price Performance

NYSE NOW opened at $122.04 on Tuesday. The business’s fifty day moving average is $122.24 and its 200 day moving average is $156.81. ServiceNow, Inc. has a fifty-two week low of $98.00 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The company has a market capitalization of $127.65 billion, a PE ratio of 73.16, a price-to-earnings-growth ratio of 2.10 and a beta of 0.99.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter in the prior year, the business posted $0.73 earnings per share. The business’s quarterly revenue was up 20.7% on a year-over-year basis. Sell-side analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Analyst Ratings Changes

Several equities research analysts recently issued reports on NOW shares. HSBC reduced their target price on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a report on Friday, January 30th. Cantor Fitzgerald reissued an “overweight” rating and issued a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Mizuho decreased their price objective on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating on the stock in a research report on Wednesday, January 21st. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a research report on Thursday, January 29th. Finally, Wall Street Zen downgraded shares of ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, six have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $192.06.

Insider Activity at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction that occurred on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 16,237 shares of company stock valued at $1,697,162. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of institutional investors have recently added to or reduced their stakes in NOW. Brady Martz Wealth Solutions LLC grew its stake in ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after acquiring an additional 11 shares in the last quarter. Magnus Financial Group LLC boosted its holdings in shares of ServiceNow by 1.9% during the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC grew its position in shares of ServiceNow by 2.5% during the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after purchasing an additional 11 shares in the last quarter. Traveka Wealth LLC grew its position in shares of ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock valued at $304,000 after purchasing an additional 12 shares in the last quarter. Finally, Regatta Capital Group LLC increased its holdings in shares of ServiceNow by 1.9% in the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after purchasing an additional 12 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

About Representative Donalds

Byron Donalds (Republican Party) is a member of the U.S. House, representing Florida’s 19th Congressional District. He assumed office on January 3, 2021. His current term ends on January 3, 2027.

Donalds (Republican Party) is running for re-election to the U.S. House to represent Florida’s 19th Congressional District. He declared candidacy for the 2026 election.

Byron Donalds was born in Brooklyn, New York, and lives in Naples, Florida. Donalds earned a bachelor’s degree in finance and marketing from Florida State University in 2002. His career experience includes working as a commercial credit officer in banking and as a portfolio manager in financial services.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.