Ameriprise Financial Inc. Buys 175,283 Shares of Netflix, Inc. $NFLX

Ameriprise Financial Inc. raised its stake in Netflix, Inc. (NASDAQ:NFLX) by 17.3% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 1,187,659 shares of the Internet television network’s stock after buying an additional 175,283 shares during the quarter. Ameriprise Financial Inc. owned 0.28% of Netflix worth $1,422,035,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Imprint Wealth LLC acquired a new stake in shares of Netflix in the 3rd quarter valued at approximately $25,000. Retirement Wealth Solutions LLC acquired a new position in Netflix during the third quarter valued at approximately $28,000. Steph & Co. grew its holdings in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares during the period. Bare Financial Services Inc increased its stake in Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 14 shares in the last quarter. Finally, Horizon Financial Services LLC increased its stake in Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares in the last quarter. Institutional investors own 80.93% of the company’s stock.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is acquiring InterPositive, Ben Affleck’s AI moviemaking startup, in a deal reported to be as much as $600 million — a strategic move to accelerate AI tools for editing and production that could lower content costs and speed releases. MarketWatch: Netflix is spending up to $600 million to buy Ben Affleck’s AI startup
• Positive Sentiment: Netflix confirmed a sequel to its most-watched film ever, “KPop Demon Hunters,” supporting continued strong content performance and subscriber engagement. Reuters: More demons, more K-pop: Netflix announces ‘KPop Demon Hunters’ sequel
• Positive Sentiment: Netflix is expanding into games and live streaming (hires and tech partnerships reported), signaling new revenue adjacencies beyond SVOD that could improve monetization over time. Yahoo Finance: Netflix Expands Games And Live Streaming
• Neutral Sentiment: The company set its Q1 2026 earnings release for April 16, giving the market a date to reassess growth, margins and guidance — an event risk but also an information catalyst. PR Newswire: Netflix to Announce First Quarter 2026 Financial Results
• Neutral Sentiment: High investor attention and bullish commentary (e.g., some strategists buying after the company dropped the Warner Bros. Discovery deal) are driving flows and sentiment—but they don’t guarantee fundamentals will beat expectations. Zacks: Netflix is Attracting Investor Attention
• Negative Sentiment: Reports of internal product-team cuts and a reorg could signal cost pressure or execution risk; layoffs can reduce near-term innovation velocity and unsettle employees. Benzinga: Netflix Cuts Dozens Of Product Team Jobs Amid Internal Restructuring
• Negative Sentiment: The sizable InterPositive price tag (reported up to $600M) creates near-term cash outflow and integration risk; investors may worry about payback timing and execution on promised AI cost savings. TechCrunch: Netflix may have paid $600 million for Ben Affleck’s AI startup

Insider Activity at Netflix

In related news, Director Reed Hastings sold 426,290 shares of the stock in a transaction on Friday, January 2nd. The shares were sold at an average price of $91.67, for a total transaction of $39,078,004.30. Following the completion of the transaction, the director owned 3,940 shares in the company, valued at approximately $361,179.80. This represents a 99.08% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the transaction, the director owned 79,690 shares of the company’s stock, valued at $7,081,253.40. The trade was a 28.52% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is currently owned by corporate insiders.

Netflix Stock Up 1.1%

NFLX stock opened at $95.31 on Friday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The stock has a market capitalization of $402.41 billion, a P/E ratio of 37.72, a P/E/G ratio of 1.46 and a beta of 1.68. The business has a 50-day moving average of $86.57 and a 200-day moving average of $102.80. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12.

Netflix (NASDAQ:NFLX) last announced its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix’s revenue for the quarter was up 17.6% compared to the same quarter last year. During the same quarter last year, the firm earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, sell-side analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Analysts Set New Price Targets

A number of brokerages have recently weighed in on NFLX. Loop Capital set a $104.00 price target on shares of Netflix in a research report on Tuesday, January 27th. TD Cowen lowered their price objective on shares of Netflix from $115.00 to $112.00 and set a “buy” rating for the company in a research report on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $98.00 price objective (up from $95.00) on shares of Netflix in a research note on Wednesday, January 21st. DZ Bank reiterated a “buy” rating on shares of Netflix in a report on Friday, February 27th. Finally, Phillip Securities raised Netflix from a “sell” rating to a “moderate buy” rating and boosted their target price for the company from $95.00 to $100.00 in a research note on Monday, January 26th. Two analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fourteen have assigned a Hold rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $114.67.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.