Shimano (OTCMKTS:SMNNY – Get Free Report) and Amer Sports (NYSE:AS – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, risk, dividends and earnings.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Shimano and Amer Sports, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Shimano | 0 | 0 | 0 | 0 | 0.00 |
| Amer Sports | 0 | 2 | 15 | 2 | 3.00 |
Amer Sports has a consensus target price of $47.12, indicating a potential upside of 42.44%. Given Amer Sports’ stronger consensus rating and higher possible upside, analysts plainly believe Amer Sports is more favorable than Shimano.
Insider & Institutional Ownership
Earnings and Valuation
This table compares Shimano and Amer Sports”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Shimano | $3.12 billion | 2.87 | $227.74 million | $0.24 | 43.17 |
| Amer Sports | $6.57 billion | 2.79 | $427.40 million | $0.75 | 44.11 |
Amer Sports has higher revenue and earnings than Shimano. Shimano is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Shimano has a beta of 0.65, indicating that its share price is 35% less volatile than the S&P 500. Comparatively, Amer Sports has a beta of 2.8, indicating that its share price is 180% more volatile than the S&P 500.
Profitability
This table compares Shimano and Amer Sports’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Shimano | 7.12% | 2.86% | 2.64% |
| Amer Sports | 6.51% | 9.74% | 5.80% |
Summary
Amer Sports beats Shimano on 12 of the 14 factors compared between the two stocks.
About Shimano
Shimano Inc. develops, produces, and distributes bicycle components, fishing tackles, and rowing equipment. It has operations in Japan, Asia, Europe, North America, Latin America, and Oceania. Shimano Inc. was founded in 1921 and is headquartered in Sakai, Japan.
About Amer Sports
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, China, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, american football, basketball, golf, and various other professional and recreational sports. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. It sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, ENVE, Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC brands. The company distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as its e-commerce websites, and retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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