DAVENPORT & Co LLC Has $8.35 Million Position in Salesforce Inc. $CRM

DAVENPORT & Co LLC trimmed its position in shares of Salesforce Inc. (NYSE:CRM) by 8.4% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 31,519 shares of the CRM provider’s stock after selling 2,878 shares during the quarter. DAVENPORT & Co LLC’s holdings in Salesforce were worth $8,350,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors also recently made changes to their positions in the company. David J Yvars Group grew its holdings in Salesforce by 7.7% during the 4th quarter. David J Yvars Group now owns 1,685 shares of the CRM provider’s stock worth $446,000 after acquiring an additional 120 shares during the last quarter. Quantum Financial Advisors LLC bought a new position in shares of Salesforce during the fourth quarter valued at $642,000. E. Ohman J or Asset Management AB raised its stake in shares of Salesforce by 4.6% during the fourth quarter. E. Ohman J or Asset Management AB now owns 175,552 shares of the CRM provider’s stock valued at $46,505,000 after acquiring an additional 7,684 shares during the last quarter. Capital Asset Advisory Services LLC lifted its holdings in shares of Salesforce by 11.3% during the fourth quarter. Capital Asset Advisory Services LLC now owns 979 shares of the CRM provider’s stock worth $257,000 after purchasing an additional 99 shares during the period. Finally, Westwind Capital acquired a new position in shares of Salesforce during the fourth quarter worth $61,000. 80.43% of the stock is currently owned by institutional investors.

Insiders Place Their Bets

In other Salesforce news, Director Neelie Kroes sold 3,893 shares of the business’s stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the transaction, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. The trade was a 34.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 2,570 shares of the business’s stock in a transaction on Wednesday, March 18th. The shares were acquired at an average price of $194.62 per share, for a total transaction of $500,173.40. Following the completion of the acquisition, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. This represents a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.00% of the stock is currently owned by corporate insiders.

Salesforce Price Performance

CRM stock opened at $185.56 on Friday. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm has a market cap of $171.27 billion, a price-to-earnings ratio of 23.76, a PEG ratio of 1.32 and a beta of 1.29. The company’s fifty day simple moving average is $199.36 and its 200 day simple moving average is $231.38. Salesforce Inc. has a 12-month low of $174.57 and a 12-month high of $296.05.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period last year, the business posted $2.78 EPS. The business’s revenue was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce announced that its board has approved a share repurchase program on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are usually a sign that the company’s management believes its stock is undervalued.

Salesforce Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a dividend of $0.44 per share. This is an increase from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce’s payout ratio is 21.25%.

Wall Street Analysts Forecast Growth

A number of analysts recently weighed in on CRM shares. Citigroup increased their price objective on Salesforce from $197.00 to $200.00 and gave the company a “neutral” rating in a report on Monday, March 2nd. Citizens Jmp reaffirmed a “market outperform” rating and set a $430.00 target price on shares of Salesforce in a report on Tuesday, December 2nd. Needham & Company LLC reiterated a “buy” rating and issued a $400.00 price target on shares of Salesforce in a research report on Thursday, February 26th. BTIG Research decreased their price target on Salesforce from $260.00 to $255.00 and set a “buy” rating for the company in a research note on Thursday, February 26th. Finally, Oppenheimer lowered their price objective on Salesforce from $275.00 to $250.00 and set an “outperform” rating for the company in a research report on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Salesforce presently has a consensus rating of “Moderate Buy” and an average price target of $280.21.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: U.S. Department of Labor selected Salesforce’s Agentforce to power a new AI contact-center agent (DOLA), a large public-sector reference that validates Agentforce at scale and should help ARR and credibility. U.S. Department of Labor Taps Agentforce to Enhance Citizen Support
• Positive Sentiment: The Veterans Health Administration deployed a Salesforce-powered agentic operating system across 150+ VA centers, representing a major healthcare win and meaningful scale for Agentforce adoption. VHA Deploys Salesforce-Powered Agentic Operating System
• Positive Sentiment: Adecco Group is rolling out Agentforce globally for recruitment workflows, a commercial customer deployment that demonstrates enterprise demand and cross-industry scalability for Salesforce’s AI offerings. Adecco’s Agentforce Rollout Puts Salesforce’s AI Story To The Test
• Positive Sentiment: Analyst commentary highlights a $50B buyback program (including a $25B accelerated repurchase) that should materially cut share count (>10%) and lift EPS, making the stock more attractive on a sub-15x FY27 EPS multiple. Salesforce: Billions Of Reasons To Own
• Positive Sentiment: Coverage noting margin gains from cost cuts and AI-driven revenue improvement — management’s efficiency moves are boosting profitability, though analysts flag future investment needs. Salesforce’s Cost Cuts Boost Margins: Will Expansion Continue Further?
• Neutral Sentiment: Salesforce adjusted executive compensation (skipping raises for director-level and above while increasing stock/bonus pools) and made <1,000 role reductions; shows cost discipline but also signaling continued focus on productivity. Salesforce Resets Executive Pay And Leadership As Shares Trade Below Targets
• Neutral Sentiment: Minor corporate items: equity awards tied to the Apromore acquisition and institutional portfolio moves (e.g., ARK trimming) — not material to fundamentals but worth monitoring for insider/ownership trends. Salesforce Grants Equity Awards to Apromore Under Its Inducement Equity Incentive Plan
• Negative Sentiment: AI-competition and safety fears persist: an earlier selloff followed news that Anthropic’s Claude can control computers, stoking concerns about agent capabilities, regulation and competitive threats that can pressure multiples. Why Salesforce (CRM) Shares Are Getting Obliterated Today
• Negative Sentiment: Coverage noting short-term AI worries and cautious investor positioning has caused periodic volatility despite durable enterprise demand. Salesforce (CRM) Declined on AI Concerns but Remains a Mission-Critical Enterprise Platform

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.