Embree Financial Group increased its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 1,093.7% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 7,246 shares of the Internet television network’s stock after acquiring an additional 6,639 shares during the period. Embree Financial Group’s holdings in Netflix were worth $679,000 at the end of the most recent reporting period.
Other hedge funds also recently bought and sold shares of the company. Imprint Wealth LLC purchased a new position in Netflix in the third quarter worth about $25,000. Retirement Wealth Solutions LLC purchased a new stake in shares of Netflix during the 3rd quarter valued at about $28,000. Steph & Co. increased its position in shares of Netflix by 188.9% during the 3rd quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock valued at $31,000 after purchasing an additional 17 shares during the last quarter. Bare Financial Services Inc lifted its stake in shares of Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock worth $35,000 after purchasing an additional 14 shares during the period. Finally, Horizon Financial Services LLC lifted its stake in shares of Netflix by 480.0% in the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after purchasing an additional 24 shares during the period. Hedge funds and other institutional investors own 80.93% of the company’s stock.
Insider Buying and Selling
In other Netflix news, insider David A. Hyman sold 23,439 shares of the stock in a transaction on Friday, January 16th. The stock was sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the sale, the insider owned 316,100 shares in the company, valued at approximately $27,851,571. This represents a 6.90% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Gregory K. Peters sold 105,781 shares of the firm’s stock in a transaction dated Thursday, January 29th. The shares were sold at an average price of $82.94, for a total value of $8,773,476.14. Following the sale, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,130,291.60. This represents a 46.41% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,520,133 shares of company stock worth $137,259,786 in the last three months. Corporate insiders own 1.37% of the company’s stock.
Netflix Price Performance
Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company’s revenue for the quarter was up 17.6% compared to the same quarter last year. During the same period in the prior year, the company posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts expect that Netflix, Inc. will post 24.58 EPS for the current fiscal year.
Analysts Set New Price Targets
Several brokerages recently issued reports on NFLX. HSBC cut their target price on shares of Netflix from $107.00 to $106.00 and set a “buy” rating for the company in a research report on Wednesday, January 21st. Susquehanna upgraded shares of Netflix to a “positive” rating and set a $112.00 price target on the stock in a research report on Wednesday, January 21st. Evercore started coverage on shares of Netflix in a research note on Friday, February 27th. They set an “outperform” rating and a $115.00 price target on the stock. Barclays began coverage on shares of Netflix in a research report on Monday, March 2nd. They set an “equal weight” rating and a $115.00 price objective for the company. Finally, Loop Capital set a $104.00 target price on Netflix in a report on Tuesday, January 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and twelve have assigned a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $114.55.
Check Out Our Latest Analysis on Netflix
Netflix News Roundup
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Analysts say the price increases should drive meaningful revenue upside (estimates cite as much as ~$1.7B potential incremental revenue) with limited churn risk — a direct boost to near‑term top‑line and profit leverage. Netflix Price Hikes Could Unlock $1.7 Billion
- Positive Sentiment: Multiple firms (including Jefferies, Citi, JPMorgan and Oppenheimer) responded with upgraded views or higher targets, arguing strong engagement and low churn give Netflix room to raise prices — this analyst support is pro‑stock. Jefferies Commentary on Price Hike
- Positive Sentiment: Research upgrades and modest EPS estimate bumps (e.g., Erste Group raising EPS and issuing a Buy) reinforce the view that higher ARPU will flow through to earnings. Erste Group Upgrade / Marketbeat
- Neutral Sentiment: Price changes: ad tier to $8.99 (+$1), standard to $19.99 (+$2), premium to $26.99 (+$2). Netflix says the increases help fund a $20B content budget (up ~$2B yr/yr). This is the direct rationale investors are pricing in. Reuters: Netflix raises subscription prices
- Neutral Sentiment: Widespread media coverage details the new rates and compares competitors; useful for gauging consumer reaction but not immediately decisive for fundamentals. Investopedia Pricing Summary
- Negative Sentiment: Political and consumer backlash: critics (including Senator Elizabeth Warren) flagged the hike soon after a large payout, which could pressure PR and invite scrutiny — a headline risk. Benzinga: Warren Criticism
- Negative Sentiment: Longer‑term risk: repeated “stream‑flation” could push price‑sensitive subscribers toward free alternatives (YouTube, ad‑supported platforms), so the revenue upside depends on continued low churn. Some commentators remain cautious. Business Insider: Stream‑flation
About Netflix
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
See Also
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