BTC Capital Management Inc. grew its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 907.1% in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 62,976 shares of the Internet television network’s stock after buying an additional 56,723 shares during the period. BTC Capital Management Inc.’s holdings in Netflix were worth $5,909,000 at the end of the most recent quarter.
Other large investors have also made changes to their positions in the company. Nordea Investment Management AB lifted its holdings in Netflix by 886.6% during the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock worth $902,798,000 after acquiring an additional 8,688,113 shares in the last quarter. Assenagon Asset Management S.A. increased its holdings in shares of Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock worth $584,529,000 after acquiring an additional 5,658,740 shares in the last quarter. Allspring Global Investments Holdings LLC increased its holdings in shares of Netflix by 870.2% in the fourth quarter. Allspring Global Investments Holdings LLC now owns 3,014,717 shares of the Internet television network’s stock worth $274,309,000 after acquiring an additional 2,703,997 shares in the last quarter. Sarasin & Partners LLP raised its position in shares of Netflix by 2,758.1% during the fourth quarter. Sarasin & Partners LLP now owns 2,361,663 shares of the Internet television network’s stock worth $221,430,000 after purchasing an additional 2,279,032 shares during the period. Finally, SG Americas Securities LLC raised its position in shares of Netflix by 456.5% during the fourth quarter. SG Americas Securities LLC now owns 1,890,836 shares of the Internet television network’s stock worth $177,285,000 after purchasing an additional 1,551,086 shares during the period. Institutional investors own 80.93% of the company’s stock.
Netflix Stock Up 3.4%
Shares of Netflix stock opened at $96.15 on Wednesday. The firm has a market cap of $405.96 billion, a PE ratio of 38.05, a P/E/G ratio of 1.41 and a beta of 1.68. The business’s 50 day simple moving average is $87.53 and its 200 day simple moving average is $100.18. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.19 and a current ratio of 1.19. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: UBS named Netflix its “top pick” among media stocks, arguing industry consolidation and peers’ higher prices favor Netflix’s direct-to-consumer position — a near-term bullish research catalyst. Netflix Labeled ‘Top Pick’ Among Media Stocks. Here’s Why.
- Positive Sentiment: Engagement remains strong: Netflix reported ~96 billion hours viewed, which supports retention, pricing power and ad revenue scaling — fundamentals that bolster revenue growth expectations for 2026. Can NFLX’s Content Strength Sustain User Engagement & Revenue Growth?
- Positive Sentiment: Walking away from the Warner Bros. deal has been framed as a net positive: Netflix received a ~$2.8B termination fee and avoided large additional debt, leaving capital to fund content, ads and organic growth. Why Losing the Warner Bros. Deal May Be the Best Outcome for Netflix Stock
- Neutral Sentiment: Netflix raised subscription prices across tiers (first increase since Jan 2025). This should boost revenue and margins if churn is limited, but the impact will hinge on subscriber response and ad growth execution. Netflix (NFLX) Raises Subscription Prices
- Neutral Sentiment: Strategic push into live sports (pursuing additional NFL packages) could justify higher prices and expand ad inventory, but success is execution-dependent and will take time to materialize in results. Netflix May Have Good Reason To Raise Prices: Streamer Eyes More NFL Games
- Negative Sentiment: Customer reaction to the price hikes has been mixed and triggered some negative sentiment — reports show customer pushback and an initial stock slip after the announcement, a short-term risk to subscriber growth. Customers React to Netflix Price Hikes; Netflix Stock Slips
- Negative Sentiment: Some commentators warn the latest price increases could strain consumer budgets amid macro weakness — a potential demand risk if inflation/consumer spending deteriorates. Prediction: Netflix’s Latest Price Increase Will Be the Ultimate Stress Test on the U.S. Economy
Wall Street Analyst Weigh In
Several brokerages recently issued reports on NFLX. Needham & Company LLC decreased their price objective on Netflix from $150.00 to $120.00 and set a “buy” rating for the company in a research report on Wednesday, January 21st. Barclays initiated coverage on shares of Netflix in a report on Monday, March 2nd. They set an “equal weight” rating and a $115.00 target price on the stock. Canaccord Genuity Group set a $125.00 price target on shares of Netflix and gave the company a “buy” rating in a research note on Wednesday, January 21st. Huber Research upgraded shares of Netflix from a “strong sell” rating to a “strong-buy” rating in a report on Friday, February 27th. Finally, TD Cowen lowered their price objective on shares of Netflix from $115.00 to $112.00 and set a “buy” rating for the company in a research report on Wednesday, January 21st. Two investment analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have given a Hold rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $114.55.
View Our Latest Research Report on Netflix
Insiders Place Their Bets
In other Netflix news, Director Reed Hastings sold 410,550 shares of Netflix stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $97.01, for a total value of $39,827,455.50. Following the sale, the director directly owned 3,940 shares in the company, valued at approximately $382,219.40. The trade was a 99.05% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Cletus R. Willems sold 3,136 shares of the business’s stock in a transaction dated Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total transaction of $259,253.12. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,520,133 shares of company stock valued at $137,259,786 over the last 90 days. 1.37% of the stock is currently owned by company insiders.
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
Further Reading
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