Azzad Asset Management Inc. ADV Buys Shares of 1,820 Ulta Beauty Inc. $ULTA

Azzad Asset Management Inc. ADV bought a new stake in Ulta Beauty Inc. (NASDAQ:ULTA) during the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor bought 1,820 shares of the specialty retailer’s stock, valued at approximately $1,101,000.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in ULTA. Cary Street Partners Investment Advisory LLC lifted its holdings in Ulta Beauty by 107.7% in the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock valued at $25,000 after purchasing an additional 28 shares in the last quarter. Harbor Capital Advisors Inc. acquired a new position in Ulta Beauty in the 3rd quarter valued at $25,000. Grey Fox Wealth Advisors LLC acquired a new position in Ulta Beauty in the 3rd quarter valued at $31,000. Abich Financial Wealth Management LLC acquired a new position in Ulta Beauty in the 3rd quarter valued at $31,000. Finally, BOKF NA acquired a new position in Ulta Beauty in the 3rd quarter valued at $31,000. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

More Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Management says GLP‑1 drugs are creating new, sustainable demand for hair‑loss and skin‑elasticity products — a potential revenue tailwind that could boost sales in core categories. Ulta Beauty CEO: GLP‑1 effects on hair, skin could boost demand for beauty products ‘Hair Loss With GLP‑1s Is Real,’ Ulta CEO Says
• Positive Sentiment: CEO Kecia Steelman is promoting a growth strategy (international expansion, store growth, AI and merchandising initiatives) that supports medium‑term revenue and margin upside. Media interviews reinforce confidence in execution. Ulta CEO talks the hottest beauty trends, store growth plans, and AI
• Neutral Sentiment: Analyst/opinion pieces highlight both strengths and cautions (reasons to like ULTA alongside risks); useful for investors but not an immediate catalyst. 2 Reasons to Like ULTA and 1 to Stay Skeptical
• Neutral Sentiment: Inclusion in broader coverage of cash‑generating stocks and retail leadership profiles increases visibility but is not a direct near‑term earnings driver. 3 Cash‑Producing Stocks on Our Watchlist Ulta and Tapestry CEOs on strategy, retail, and Gen Z shift
• Neutral Sentiment: Consumer event demand remains strong (Ulta Beauty World sold out locally), signaling brand engagement but not a direct financial disclosure. Didn’t get a ticket to Ulta Beauty World in FL? See other make‑up conventions
• Negative Sentiment: A company director, George R. Mrkonic Jr., sold 452 shares (≈$243,759 at ~ $539.29 avg), reducing his ownership by ~15.9% — an insider sale that can raise short‑term investor concern about timing or valuation. SEC filing: SEC Form 4: Director Sale

Analyst Upgrades and Downgrades

Several research analysts have weighed in on ULTA shares. Zacks Research downgraded Ulta Beauty from a “strong-buy” rating to a “hold” rating in a report on Friday, February 6th. Barclays boosted their price target on Ulta Beauty from $680.00 to $712.00 and gave the company an “overweight” rating in a report on Monday, March 9th. Bank of America lifted their price target on Ulta Beauty from $610.00 to $685.00 and gave the company a “neutral” rating in a report on Thursday, January 8th. William Blair restated a “market perform” rating on shares of Ulta Beauty in a report on Monday, March 9th. Finally, Telsey Advisory Group lifted their price target on Ulta Beauty from $640.00 to $715.00 and gave the company an “outperform” rating in a report on Monday, March 9th. One investment analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $671.27.

Ulta Beauty Stock Down 1.9%

Shares of ULTA opened at $532.23 on Wednesday. The firm has a market cap of $23.28 billion, a PE ratio of 20.77, a price-to-earnings-growth ratio of 1.97 and a beta of 0.95. The company’s fifty day moving average is $618.62 and its two-hundred day moving average is $588.26. Ulta Beauty Inc. has a fifty-two week low of $323.36 and a fifty-two week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last announced its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share for the quarter, beating analysts’ consensus estimates of $7.93 by $0.08. The company had revenue of $3.90 billion for the quarter, compared to analyst estimates of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. Ulta Beauty’s revenue for the quarter was up 11.8% on a year-over-year basis. During the same quarter last year, the business earned $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities research analysts anticipate that Ulta Beauty Inc. will post 23.96 earnings per share for the current year.

Insider Activity at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 452 shares of the firm’s stock in a transaction dated Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total value of $243,759.08. Following the transaction, the director directly owned 2,383 shares in the company, valued at $1,285,128.07. This trade represents a 15.94% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. 0.17% of the stock is currently owned by company insiders.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.