Addenda Capital Inc. Has $5.96 Million Position in Starbucks Corporation $SBUX

Addenda Capital Inc. reduced its position in shares of Starbucks Corporation (NASDAQ:SBUX) by 9.8% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 70,700 shares of the coffee company’s stock after selling 7,717 shares during the period. Addenda Capital Inc.’s holdings in Starbucks were worth $5,955,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds also recently modified their holdings of SBUX. Capital Research Global Investors raised its stake in Starbucks by 11.4% in the third quarter. Capital Research Global Investors now owns 85,460,350 shares of the coffee company’s stock valued at $7,229,968,000 after buying an additional 8,774,198 shares during the period. Corient Private Wealth LLC increased its stake in shares of Starbucks by 146.6% during the second quarter. Corient Private Wealth LLC now owns 6,049,192 shares of the coffee company’s stock worth $553,201,000 after purchasing an additional 3,596,014 shares during the period. Capital International Investors increased its stake in shares of Starbucks by 22.5% during the third quarter. Capital International Investors now owns 14,691,772 shares of the coffee company’s stock worth $1,243,104,000 after purchasing an additional 2,699,479 shares during the period. Ameriprise Financial Inc. increased its stake in shares of Starbucks by 80.6% during the third quarter. Ameriprise Financial Inc. now owns 5,105,164 shares of the coffee company’s stock worth $433,923,000 after purchasing an additional 2,277,792 shares during the period. Finally, Capital World Investors increased its stake in shares of Starbucks by 1.9% during the third quarter. Capital World Investors now owns 77,720,137 shares of the coffee company’s stock worth $6,575,430,000 after purchasing an additional 1,462,874 shares during the period. 72.29% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Starbucks

Here are the key news stories impacting Starbucks this week:

• Positive Sentiment: Starbucks launched “Energy Refreshers” in U.S. stores (April 7) — a boosted version of its Refreshers line with extra caffeine and B vitamins aimed at capturing afternoon energy-drink demand; investors view this as a clear attempt to grow beverage frequency and ticket size outside the morning daypart. Starbucks debuts a new drink to take on energy brands
• Positive Sentiment: Coverage highlights company efforts to improve employee experience (training, incentives) — these initiatives can support service quality, sales and retention, which investors treat as constructive for long-term comp growth and margin stability. How Starbucks, Target, Dave & Buster’s invest in employees to boost CX
• Neutral Sentiment: Market commentary notes SBUX rose today but still lagged the broader market — the move looks like rotation into consumer names while investors weigh near-term comps and margin recovery versus lofty valuation (SBUX carries a high P/E). Here’s Why Starbucks (SBUX) Gained But Lagged the Market Today
• Neutral Sentiment: CEO Brady Brewer sold 1,641 shares under a pre-arranged Rule 10b5-1 plan — insiders selling on a 10b5-1 program is typically treated as neutral since trades are pre-planned, but some investors note insider activity when assessing conviction. SEC Filing: Brady Brewer Form 4
• Negative Sentiment: Competitive pressure from fast-growing chains (Dutch Bros) and commentary framing Starbucks’ turnaround as “costly” weigh on sentiment — investors are watching whether Starbucks’ investments and menu innovation can outpace lower-cost/fast-growing rivals and justify margin drag. Starbucks Mounts a Costly Turnaround as Dutch Bros Continues to Grow

Wall Street Analyst Weigh In

SBUX has been the topic of a number of recent research reports. Citigroup lowered their target price on Starbucks from $94.00 to $92.00 and set a “neutral” rating on the stock in a research note on Monday, February 2nd. Guggenheim reiterated a “neutral” rating and set a $95.00 target price (up from $90.00) on shares of Starbucks in a research note on Wednesday, March 4th. Wolfe Research initiated coverage on Starbucks in a research note on Monday, March 9th. They set a “peer perform” rating on the stock. Zacks Research upgraded Starbucks from a “strong sell” rating to a “hold” rating in a research note on Tuesday, January 27th. Finally, Dbs Bank upgraded Starbucks from a “strong sell” rating to a “moderate sell” rating in a research note on Friday, March 20th. Fifteen analysts have rated the stock with a Buy rating, twelve have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Hold” and a consensus target price of $103.07.

Insiders Place Their Bets

In other Starbucks news, EVP Sara Kelly sold 2,500 shares of the firm’s stock in a transaction on Thursday, March 5th. The stock was sold at an average price of $97.12, for a total value of $242,800.00. Following the sale, the executive vice president owned 59,609 shares of the company’s stock, valued at approximately $5,789,226.08. This trade represents a 4.03% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Brady Brewer sold 1,641 shares of the firm’s stock in a transaction on Monday, April 6th. The shares were sold at an average price of $90.00, for a total value of $147,690.00. Following the completion of the sale, the chief executive officer directly owned 84,376 shares in the company, valued at approximately $7,593,840. This represents a 1.91% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 6,370 shares of company stock worth $608,664. Company insiders own 0.03% of the company’s stock.

Starbucks Price Performance

Starbucks stock opened at $97.21 on Thursday. The stock’s fifty day moving average price is $95.40 and its two-hundred day moving average price is $89.24. Starbucks Corporation has a one year low of $75.50 and a one year high of $104.82. The firm has a market cap of $110.75 billion, a PE ratio of 80.34, a price-to-earnings-growth ratio of 2.01 and a beta of 0.95.

Starbucks (NASDAQ:SBUX) last posted its quarterly earnings data on Wednesday, January 28th. The coffee company reported $0.56 EPS for the quarter, missing analysts’ consensus estimates of $0.59 by ($0.03). Starbucks had a negative return on equity of 28.66% and a net margin of 3.63%.The company had revenue of $9.92 billion for the quarter, compared to the consensus estimate of $9.62 billion. During the same quarter last year, the business earned $0.69 EPS. Starbucks’s revenue was up 5.5% on a year-over-year basis. Starbucks has set its FY 2026 guidance at 2.150-2.400 EPS. Sell-side analysts expect that Starbucks Corporation will post 2.99 earnings per share for the current fiscal year.

About Starbucks

Starbucks Corporation is a global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses. Founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker, the company grew from a single store focused on whole-bean coffee and equipment into a broad consumer-facing brand. Howard Schultz, who joined the company later and served in senior leadership roles, is widely credited with transforming Starbucks into a mass-market specialty coffee retailer and expanding its footprint internationally.

Starbucks’ core activities center on the retail sale of hot and cold specialty beverages, whole-bean and packaged coffees, teas and ready-to-drink products, along with complementary food items and merchandise such as mugs and brewing equipment.