Critical Survey: Bright Mountain Media (OTCMKTS:BMTM) and Taoping (NASDAQ:TAOP)

Taoping (NASDAQ:TAOP) and Bright Mountain Media (OTCMKTS:BMTM) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, dividends, institutional ownership, earnings, valuation and profitability.

Institutional & Insider Ownership

4.0% of Taoping shares are owned by institutional investors. 45.4% of Taoping shares are owned by insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings for Taoping and Bright Mountain Media, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taoping	1	0	0	0	1.00
Bright Mountain Media	0	0	0	0	0.00

Profitability

This table compares Taoping and Bright Mountain Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Taoping	N/A	N/A	N/A
Bright Mountain Media	-19.53%	N/A	-29.92%

Volatility and Risk

Taoping has a beta of 0.26, meaning that its stock price is 74% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 113.87, meaning that its stock price is 11,287% more volatile than the S&P 500.

Earnings and Valuation

This table compares Taoping and Bright Mountain Media”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taoping	$30.82 million	0.38	-$10.06 million	N/A	N/A
Bright Mountain Media	$59.23 million	0.03	-$13.45 million	($0.07)	-0.14

Taoping has higher earnings, but lower revenue than Bright Mountain Media.

Summary

Taoping beats Bright Mountain Media on 6 of the 9 factors compared between the two stocks.

About Taoping

Taoping Inc. provides cloud-based platform, resource sharing, and big data solutions to the Chinese new media, education residential community management, and elevator Internet of Things (IoT) industries in the People's Republic of China. It operates through Cloud-Based Technology and Traditional Information Technology segments. The company offers cloud-based software as a service to automate the interactive workflows between advertising agencies and their customers, including establishing new advertising projects, submitting advertisement proposals, revising and approving advertising proposals, processing payment online, remotely uploading advertisement content, and tracking and analyzing performance data. It also provides project-based technology products and services for the public sector; and software and hardware with integrated solutions, such as information technology infrastructure, internet-enabled display technologies, and IoT platforms to customers in government, education, residential community management, media, transportation, and other private sectors, as well as related maintenance and support services. In addition, the company offers cloud-application-terminal, IoT technology based digital advertising distribution network, and media resource sharing platform in the out-of-home advertising markets. Further, it operates Taoping Net, an advertising-resources trading service platform, which connect screen owners, advertisers, and consumers; and Taoping App that enable customers to distribute and manage ads from mobile terminals. The company was formerly known as China Information Technology, Inc. and changed its name to Taoping Inc. in June 2018. Taoping Inc. was founded in 1993 and is headquartered in Shenzhen, the People's Republic of China.

About Bright Mountain Media

Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.