Bread Financial (NYSE:BFH) Given Sector Perform Rating at Royal Bank Of Canada

Royal Bank Of Canada reaffirmed their sector perform rating on shares of Bread Financial (NYSE:BFH) in a report published on Friday morning,Benzinga reports. Royal Bank Of Canada currently has a $115.00 price objective on the stock.

BFH has been the topic of a number of other reports. BTIG Research increased their price objective on shares of Bread Financial from $105.00 to $132.00 and gave the stock a “buy” rating in a research report on Tuesday, June 30th. Weiss Ratings raised Bread Financial from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, April 27th. UBS Group increased their price target on Bread Financial from $94.00 to $120.00 and gave the stock a “buy” rating in a report on Tuesday, July 7th. Loop Capital started coverage on Bread Financial in a report on Thursday, May 21st. They issued a “buy” rating and a $104.00 target price for the company. Finally, Evercore reissued an “outperform” rating and set a $116.00 price target on shares of Bread Financial in a research report on Monday, July 6th. Eight equities research analysts have rated the stock with a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $110.00.

Bread Financial Trading Up 0.6%

BFH stock opened at $104.15 on Friday. Bread Financial has a twelve month low of $53.83 and a twelve month high of $109.91. The stock has a market capitalization of $4.21 billion, a price-to-earnings ratio of 8.12, a price-to-earnings-growth ratio of 0.91 and a beta of 1.10. The company has a quick ratio of 1.15, a current ratio of 1.17 and a debt-to-equity ratio of 0.25. The firm’s fifty day simple moving average is $97.34 and its two-hundred day simple moving average is $84.15.

Bread Financial (NYSE:BFH) last released its earnings results on Thursday, July 23rd. The company reported $3.55 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.74 by $0.81. Bread Financial had a net margin of 11.95% and a return on equity of 18.42%. The firm had revenue of $993.00 million during the quarter, compared to analyst estimates of $959.32 million. During the same quarter last year, the business earned $3.15 EPS. The business’s revenue was up 6.9% on a year-over-year basis. As a group, analysts anticipate that Bread Financial will post 11.02 earnings per share for the current year.

Bread Financial Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Tuesday, September 15th. Shareholders of record on Monday, August 31st will be issued a $0.23 dividend. This represents a $0.92 annualized dividend and a yield of 0.9%. The ex-dividend date is Monday, August 31st. Bread Financial’s dividend payout ratio is presently 7.53%.

Insider Buying and Selling at Bread Financial

In related news, CEO Ralph J. Andretta sold 15,000 shares of the company’s stock in a transaction on Friday, May 29th. The shares were sold at an average price of $89.10, for a total value of $1,336,500.00. Following the completion of the sale, the chief executive officer owned 582,241 shares in the company, valued at $51,877,673.10. This represents a 2.51% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director John J. Fawcett bought 698 shares of Bread Financial stock in a transaction dated Thursday, May 21st. The stock was purchased at an average price of $86.43 per share, with a total value of $60,328.14. Following the purchase, the director directly owned 11,000 shares in the company, valued at approximately $950,730. This trade represents a 6.78% increase in their position. The disclosure for this purchase is available in the SEC filing. 1.30% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Bread Financial

Several hedge funds and other institutional investors have recently bought and sold shares of BFH. Kemnay Advisory Services Inc. acquired a new position in Bread Financial in the 4th quarter valued at about $28,000. Cullen Frost Bankers Inc. purchased a new stake in Bread Financial during the 4th quarter worth $29,000. Northwestern Mutual Wealth Management Co. lifted its position in Bread Financial by 141.2% during the 3rd quarter. Northwestern Mutual Wealth Management Co. now owns 562 shares of the company’s stock worth $31,000 after acquiring an additional 329 shares in the last quarter. EverSource Wealth Advisors LLC increased its stake in Bread Financial by 127.2% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 711 shares of the company’s stock worth $41,000 after buying an additional 398 shares during the period. Finally, Pacer Advisors Inc. increased its holdings in Bread Financial by 58.7% during the 1st quarter. Pacer Advisors Inc. now owns 614 shares of the company’s stock worth $46,000 after purchasing an additional 227 shares during the last quarter. 99.52% of the stock is owned by institutional investors and hedge funds.

More Bread Financial News

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: BFH reported Q2 earnings of $3.55 per share, topping estimates, while revenue rose to $993 million and also beat expectations. BFH Q2 Earnings Beat Estimates on Solid Credit Sales, Revenues Rise Y/Y
• Positive Sentiment: Management said the quarter benefited from solid credit sales, loan growth, and better credit quality, which points to healthier operating trends. Bread Financial (BFH) Q2 2026 Earnings Call Transcript
• Positive Sentiment: Royal Bank of Canada reaffirmed its “sector perform” rating and raised its price target to $115, suggesting additional upside from recent trading levels. Royal Bank of Canada price target note
• Neutral Sentiment: Bread Financial also declared quarterly dividends on its preferred and common stock, reinforcing capital return to shareholders but not necessarily changing the near-term earnings outlook.

About Bread Financial

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.