Autohome (NYSE:ATHM – Get Free Report) and Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings and valuation.
Profitability
This table compares Autohome and Bright Mountain Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Autohome | 21.62% | 6.72% | 5.35% |
| Bright Mountain Media | -23.00% | N/A | -34.88% |
Valuation and Earnings
This table compares Autohome and Bright Mountain Media”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Autohome | $964.42 million | 2.80 | $245.52 million | $1.70 | 13.60 |
| Bright Mountain Media | $56.68 million | 0.02 | -$17.02 million | ($0.08) | -0.09 |
Autohome has higher revenue and earnings than Bright Mountain Media. Bright Mountain Media is trading at a lower price-to-earnings ratio than Autohome, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and target prices for Autohome and Bright Mountain Media, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Autohome | 0 | 3 | 0 | 0 | 2.00 |
| Bright Mountain Media | 0 | 0 | 0 | 0 | 0.00 |
Autohome presently has a consensus target price of $28.00, suggesting a potential upside of 21.07%. Given Autohome’s stronger consensus rating and higher probable upside, analysts plainly believe Autohome is more favorable than Bright Mountain Media.
Institutional and Insider Ownership
63.1% of Autohome shares are owned by institutional investors. 5.7% of Autohome shares are owned by company insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Volatility and Risk
Autohome has a beta of 0.08, suggesting that its share price is 92% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 124.39, suggesting that its share price is 12,339% more volatile than the S&P 500.
Summary
Autohome beats Bright Mountain Media on 11 of the 13 factors compared between the two stocks.
About Autohome
Autohome Inc. operates as an online destination for automobile consumers in the People’s Republic of China. The company delivers interactive content and tools to automobile consumers through its three websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising services for individual dealers, and used automobile listing and other platform-based services. The company offers Autohome Mall, an online transaction platform; and online bidding platform for used automobiles, as well as collects commissions for facilitating transactions of auto-financing and insurance products on its platform. The company was formerly known as Sequel Limited and changed its name to Autohome Inc. in October 2011. Autohome Inc. was incorporated in 2008 and is headquartered in Beijing, the People’s Republic of China.
About Bright Mountain Media
Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.
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