Herc (NYSE:HRI) Given New $198.00 Price Target at Robert W. Baird

Herc (NYSE:HRI) had its price target reduced by Robert W. Baird from $200.00 to $198.00 in a report issued on Wednesday, Marketbeat.com reports. They currently have an outperform rating on the transportation company’s stock.

Other equities analysts also recently issued reports about the company. Wall Street Zen upgraded Herc from a “sell” rating to a “hold” rating in a report on Sunday, November 2nd. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Herc in a research report on Thursday, January 22nd. Wells Fargo & Company increased their price objective on shares of Herc from $170.00 to $189.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd. KeyCorp set a $200.00 target price on shares of Herc and gave the company an “overweight” rating in a report on Tuesday, December 16th. Finally, Barclays upped their price target on shares of Herc from $160.00 to $175.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd. Six investment analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, Herc currently has an average rating of “Moderate Buy” and a consensus price target of $179.71.

Herc Price Performance

HRI opened at $147.38 on Wednesday. Herc has a 1 year low of $96.18 and a 1 year high of $188.35. The company’s 50 day simple moving average is $160.02 and its 200 day simple moving average is $139.88. The stock has a market capitalization of $4.90 billion, a PE ratio of -818.79, a P/E/G ratio of 1.39 and a beta of 1.77. The company has a debt-to-equity ratio of 4.28, a quick ratio of 1.22 and a current ratio of 1.22.

Herc (NYSE:HRI) last posted its quarterly earnings results on Tuesday, February 17th. The transportation company reported $2.07 earnings per share for the quarter, topping analysts’ consensus estimates of $1.87 by $0.20. The company had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.25 billion. Herc had a net margin of 0.02% and a return on equity of 13.62%. Herc’s revenue was up 27.1% on a year-over-year basis. During the same quarter last year, the firm posted $3.58 earnings per share. As a group, sell-side analysts expect that Herc will post 12.84 EPS for the current year.

Herc Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, March 4th. Shareholders of record on Wednesday, February 18th will be given a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a dividend yield of 1.9%. The ex-dividend date of this dividend is Wednesday, February 18th. Herc’s dividend payout ratio is presently -111.11%.

Institutional Trading of Herc

A number of hedge funds and other institutional investors have recently made changes to their positions in HRI. Evergreen Capital Management LLC acquired a new stake in shares of Herc in the 3rd quarter valued at about $7,876,000. SG Americas Securities LLC increased its stake in Herc by 397.5% during the third quarter. SG Americas Securities LLC now owns 8,373 shares of the transportation company’s stock valued at $977,000 after purchasing an additional 6,690 shares during the last quarter. Allspring Global Investments Holdings LLC lifted its position in shares of Herc by 15.9% in the 3rd quarter. Allspring Global Investments Holdings LLC now owns 80,484 shares of the transportation company’s stock worth $9,685,000 after buying an additional 11,032 shares during the last quarter. Ellsworth Advisors LLC acquired a new position in shares of Herc in the 3rd quarter valued at about $2,291,000. Finally, Greenland Capital Management LP bought a new stake in shares of Herc during the 2nd quarter valued at about $395,000. Institutional investors own 93.11% of the company’s stock.

Trending Headlines about Herc

Here are the key news stories impacting Herc this week:

• Positive Sentiment: Q4 EPS beat and solid top‑line growth: Herc reported adjusted EPS above consensus and revenue grew ~27% year‑over‑year, evidence that core rental demand remained strong. Read More.
• Positive Sentiment: Analyst stance still constructive despite a small PT trim: Robert W. Baird lowered its target from $200 to $198 but maintained an “outperform” rating, implying substantial upside from current levels. Read More.
• Neutral Sentiment: Management presented at Barclays’ Industrial Select Conference — useful for incremental detail on strategy and the integration timeline but no major new guidance shift reported in the slides/transcript. Read More.
• Neutral Sentiment: Company issued 2026 full‑year guidance with the earnings release (investors will be watching cadence and margin recovery as integration completes). Read More.
• Negative Sentiment: Revenue missed expectations: Q4 revenue came in below consensus (~$1.21B vs ~$1.25B est.), which tempered the positive EPS print and raised near‑term growth concerns. Read More.
• Negative Sentiment: Execution risk on H&E acquisition: analysts warn synergy delays and integration execution could pressure earnings and the share price if expected cost/capex benefits take longer to realize. Read More.
• Negative Sentiment: Mixed/contradictory coverage of the earnings call: some transcripts/coverage flagged a miss or confusion around adjusted vs GAAP metrics, which can amplify selling pressure as investors parse the details. Read More.
• Negative Sentiment: Market reaction pieces and early‑session weakness: several news outlets noted HRI opened lower and wrote headlines about the stock falling today, which can reinforce short‑term selling. Read More. Read More.

About Herc

Herc Holdings Inc (NYSE: HRI) operates as a leading equipment rental provider in North America, offering a wide range of machinery and support services to construction, industrial, government and event sectors. The company’s fleet includes aerial work platforms, earthmoving equipment, material handling solutions, power generation units and specialty tools, enabling clients to scale their operations without the capital expense of ownership. In addition to basic machinery rentals, Herc provides value-added services such as equipment maintenance, on-site safety training and project consulting to help customers optimize productivity and maintain compliance with industry standards.

Founded as part of Hertz Global Holdings, the equipment rental business was spun off as an independent public company in early 2016.