Salesforce (NYSE:CRM – Free Report) had its target price reduced by Wells Fargo & Company from $265.00 to $235.00 in a report released on Wednesday morning,Benzinga reports. Wells Fargo & Company currently has an equal weight rating on the CRM provider’s stock.
A number of other analysts also recently issued reports on CRM. Deutsche Bank Aktiengesellschaft raised their price target on shares of Salesforce from $340.00 to $360.00 and gave the company a “buy” rating in a report on Thursday, December 4th. UBS Group cut their price target on Salesforce from $260.00 to $200.00 and set a “neutral” rating for the company in a research note on Tuesday. Truist Financial reduced their price objective on Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a research note on Thursday, December 4th. Weiss Ratings reissued a “hold (c)” rating on shares of Salesforce in a report on Monday, December 29th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, twelve have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and an average price target of $312.00.
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Salesforce Price Performance
Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating the consensus estimate of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The company’s revenue was up 9.1% on a year-over-year basis. During the same period last year, the company earned $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Analysts anticipate that Salesforce will post 7.46 earnings per share for the current fiscal year.
Salesforce Dividend Announcement
The business also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were issued a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend was Thursday, December 18th. Salesforce’s payout ratio is 22.16%.
Insider Activity at Salesforce
In related news, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider directly owned 139,767 shares in the company, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Neelie Kroes sold 3,893 shares of the firm’s stock in a transaction that occurred on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the transaction, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their position. The SEC filing for this sale provides additional information. Corporate insiders own 3.00% of the company’s stock.
Hedge Funds Weigh In On Salesforce
A number of institutional investors and hedge funds have recently modified their holdings of CRM. Commonwealth Retirement Investments LLC purchased a new stake in shares of Salesforce in the fourth quarter valued at $25,000. Marquette Asset Management LLC bought a new position in Salesforce during the 3rd quarter valued at about $26,000. Board of the Pension Protection Fund purchased a new stake in Salesforce in the 4th quarter worth about $26,000. Key Capital Management INC bought a new stake in Salesforce in the fourth quarter worth about $26,000. Finally, Gilpin Wealth Management LLC purchased a new position in shares of Salesforce during the fourth quarter valued at approximately $26,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Trending Headlines about Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: New and expanded partner integrations (AcuityMD on AppExchange; Asymbl collaboration) boost product stickiness and go-to-market reach, supporting revenue upside from AI-enabled workflows. AcuityMD Announces AcuityMD for Salesforce on Salesforce AppExchange Asymbl Announces Expanded Collaboration with Salesforce
- Positive Sentiment: Analyst and media pieces highlighting expanding AI partnerships and valuation support give investors conviction that Salesforce can monetize agent/AI demand as enterprise spending rebalances. Assessing Salesforce (CRM) Valuation As AI Partnerships Expand And Analyst Support Builds Ahead Of Earnings
- Neutral Sentiment: Company is entering earnings season — recent commentary and previews (Zacks) show mixed odds for a material beat; investors are positioning ahead of the print. Salesforce.com (CRM) Earnings Expected to Grow: Should You Buy? Salesforce (CRM) Projected to Post Earnings on Wednesday
- Negative Sentiment: Several firms trimmed price targets or moved to neutral/equal-weight (Citigroup lowered to $197 neutral; Wells Fargo cut to $235 equal weight; RBC issued a Hold), which creates headline pressure and reduces near-term analyst-driven demand. Salesforce (CRM) Receives a Hold from RBC Capital Analyst Coverage Changes (Benzinga)
- Negative Sentiment: Sector-level AI fears — coverage of a broader “SaaSpocalypse” and weak guidance at peers (Palo Alto Networks) are pressuring software stocks generally and can drag CRM despite company-specific wins. Palo Alto shares sink 8%, CEO defends cybersecurity’s position as AI hits software stocks ServiceNow Insiders Buy as Wall Street Panics Over an AI SaaSpocalypse
- Neutral Sentiment: Checks from UBS point to an uptick in Agentforce but “muted” core growth — mixed operational signals that could lead to a range-bound reaction to the upcoming report. Salesforce in focus as checks show uptick in Agentforce, ‘muted’ core growth: UBS
Salesforce Company Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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