Synchrony Financial (NYSE:SYF) Price Target Raised to $90.00 at Robert W. Baird

Synchrony Financial (NYSE:SYF) had its price objective raised by Robert W. Baird from $86.00 to $90.00 in a report published on Wednesday,Benzinga reports. Robert W. Baird currently has an outperform rating on the financial services provider’s stock.

Several other analysts have also recently weighed in on the company. Truist Financial boosted their price objective on Synchrony Financial from $71.00 to $82.00 and gave the stock a “hold” rating in a report on Thursday, April 23rd. Weiss Ratings reaffirmed a “buy (b-)” rating on shares of Synchrony Financial in a research note on Friday, July 17th. Barclays lifted their price target on shares of Synchrony Financial from $82.00 to $93.00 and gave the stock an “overweight” rating in a research report on Wednesday, April 22nd. BTIG Research downgraded shares of Synchrony Financial from a “buy” rating to a “neutral” rating in a research note on Wednesday, April 22nd. Finally, Wells Fargo & Company cut their price objective on shares of Synchrony Financial from $100.00 to $95.00 and set an “overweight” rating on the stock in a report on Thursday, April 9th. Twelve equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $86.89.

Synchrony Financial Stock Up 0.9%

NYSE:SYF opened at $72.84 on Wednesday. The stock’s fifty day moving average price is $73.26 and its two-hundred day moving average price is $73.15. Synchrony Financial has a 52-week low of $63.08 and a 52-week high of $88.77. The company has a debt-to-equity ratio of 1.08, a quick ratio of 1.24 and a current ratio of 1.22. The company has a market cap of $24.50 billion, a price-to-earnings ratio of 7.46, a P/E/G ratio of 0.68 and a beta of 1.32.

Synchrony Financial (NYSE:SYF) last released its earnings results on Tuesday, July 21st. The financial services provider reported $2.59 earnings per share for the quarter, topping analysts’ consensus estimates of $2.14 by $0.45. Synchrony Financial had a return on equity of 23.09% and a net margin of 15.44%.The company had revenue of $3.72 billion during the quarter, compared to the consensus estimate of $3.72 billion. During the same quarter in the previous year, the company posted $2.50 earnings per share. Synchrony Financial has set its FY 2026 guidance at 9.250-9.500 EPS. On average, analysts anticipate that Synchrony Financial will post 9.34 EPS for the current year.

Synchrony Financial Increases Dividend

The business also recently announced a quarterly dividend, which will be paid on Monday, August 17th. Shareholders of record on Wednesday, August 5th will be issued a dividend of $0.34 per share. This represents a $1.36 dividend on an annualized basis and a yield of 1.9%. This is an increase from Synchrony Financial’s previous quarterly dividend of $0.30. The ex-dividend date is Wednesday, August 5th. Synchrony Financial’s dividend payout ratio (DPR) is 12.41%.

Synchrony Financial declared that its Board of Directors has initiated a share buyback program on Tuesday, April 21st that authorizes the company to buyback $0.00 in outstanding shares. This buyback authorization authorizes the financial services provider to buy shares of its stock through open market purchases. Stock buyback programs are typically an indication that the company’s management believes its shares are undervalued.

Insider Activity

In other news, insider Jonathan S. Mothner sold 51,258 shares of the company’s stock in a transaction dated Friday, May 15th. The stock was sold at an average price of $71.23, for a total value of $3,651,107.34. Following the completion of the sale, the insider directly owned 132,664 shares of the company’s stock, valued at $9,449,656.72. This represents a 27.87% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 0.36% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of SYF. NewEdge Advisors LLC increased its stake in Synchrony Financial by 8.9% in the first quarter. NewEdge Advisors LLC now owns 8,302 shares of the financial services provider’s stock valued at $439,000 after purchasing an additional 679 shares in the last quarter. Woodline Partners LP boosted its position in shares of Synchrony Financial by 36.2% during the first quarter. Woodline Partners LP now owns 35,582 shares of the financial services provider’s stock worth $1,884,000 after purchasing an additional 9,460 shares in the last quarter. Focus Partners Wealth boosted its position in shares of Synchrony Financial by 7.7% during the first quarter. Focus Partners Wealth now owns 6,406 shares of the financial services provider’s stock worth $339,000 after purchasing an additional 459 shares in the last quarter. Geneos Wealth Management Inc. grew its holdings in shares of Synchrony Financial by 337.0% in the 1st quarter. Geneos Wealth Management Inc. now owns 590 shares of the financial services provider’s stock valued at $31,000 after buying an additional 455 shares during the period. Finally, Sivia Capital Partners LLC grew its holdings in shares of Synchrony Financial by 56.1% in the 2nd quarter. Sivia Capital Partners LLC now owns 6,062 shares of the financial services provider’s stock valued at $405,000 after buying an additional 2,178 shares during the period. Institutional investors and hedge funds own 96.48% of the company’s stock.

Key Headlines Impacting Synchrony Financial

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Synchrony beat Q2 earnings estimates, reporting $2.59 EPS versus expectations around $2.14, while also raising its FY 2026 EPS outlook to $9.25-$9.50. The company said stronger loan growth, record purchase volume, and solid credit performance supported results. Article: Synchrony Beats Q2 Earnings Estimates, Raises 2026 EPS Outlook
• Positive Sentiment: Several analysts remained constructive after the report: Wells Fargo kept an overweight rating even while trimming its target to $88, Royal Bank of Canada maintained sector perform with an $80 target, and Robert W. Baird raised its target to $90 with an outperform rating. Article: Analyst price target updates
• Positive Sentiment: Bank of America Securities reiterated a Buy rating and set a $89 target, citing strong Q2 results and a solid 2026 outlook, reinforcing confidence in the company’s earnings momentum. Article: Synchrony Financial analyst note
• Neutral Sentiment: The company also announced a quarterly dividend increase to $0.34 per share, up 13.3%, which supports shareholder returns but is not the main driver of the stock reaction. Article: Synchrony Reports Second Quarter 2026 Results
• Negative Sentiment: Revenue came in slightly below expectations at $3.72 billion versus about $3.73 billion, and some coverage noted that higher expenses remain a watch item for investors. Article: Synchrony Financial misses Q2 revenue estimates

Synchrony Financial Company Profile

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.