Financial Review: Mobivity (OTCMKTS:MFON) vs. Liberty Global (NASDAQ:LILAK)

Liberty Global (NASDAQ:LILAK) and Mobivity (OTCMKTS:MFON) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Insider & Institutional Ownership

53.0% of Liberty Global shares are owned by institutional investors. Comparatively, 12.9% of Mobivity shares are owned by institutional investors. 9.7% of Liberty Global shares are owned by insiders. Comparatively, 40.0% of Mobivity shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Liberty Global and Mobivity’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Liberty Global	-17.85%	-44.60%	-6.19%
Mobivity	N/A	N/A	-534.86%

Valuation and Earnings

This table compares Liberty Global and Mobivity”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Liberty Global	$4.46 billion	0.30	-$657.00 million	($4.03)	-1.65
Mobivity	$1.14 million	14.96	-$10.23 million	($0.15)	-1.61

Mobivity has lower revenue, but higher earnings than Liberty Global. Liberty Global is trading at a lower price-to-earnings ratio than Mobivity, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Liberty Global has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500. Comparatively, Mobivity has a beta of 0.38, meaning that its share price is 62% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings for Liberty Global and Mobivity, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Liberty Global	0	1	2	0	2.67
Mobivity	0	0	0	0	0.00

Liberty Global presently has a consensus price target of $10.27, suggesting a potential upside of 54.62%. Given Liberty Global’s stronger consensus rating and higher probable upside, equities analysts clearly believe Liberty Global is more favorable than Mobivity.

About Liberty Global

Liberty Latin America Ltd., together with its subsidiaries, provides fixed, mobile, and subsea telecommunications services. The company operates through C&W Caribbean, C&W Panama, Liberty Networks, Liberty Puerto Rico, and Liberty Costa Rico segments. It offers communications and entertainment services, including video, broadband internet, fixed-line, telephony, and mobiles services to residential and business customers; and business products and services that include enterprise-grade connectivity, data center, hosting, and managed solutions, as well as information technology solutions for small and medium enterprises, international companies, and governmental agencies. The company also operates a sub-sea and terrestrial fiber optic cable network that connects approximately 40 markets. It provides its services under the brands of C&W, Liberty Costa Rica, Liberty Communications, BTC, Flow, and Mas Móvil. The company was incorporated in 2017 and is based in Hamilton, Bermuda.

About Mobivity

Mobivity Holdings Corp. engages in developing and operating proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. The company's Recurrency platform unlocks valuable point of sale systems (POS) and mobile data to help transform customer transactions into actionable and attributable marketing insights and power Connected Rewards interactions. It also operates as a Software-as-a-Service platform used by convenience and quick service restaurant brands to build and engage with their customers; and enables and powers incentivized programs in digital environments. In addition, its platform offers POS data capture, analytics, offers and promotions, predictive offers, personalized receipt promotions, customized mobile messaging, belly loyalty, and other services. It markets and sells its services through direct sales, resellers, and agents, as well as online through its website. The company is based in Chandler, Arizona.