VPR Brands (OTCMKTS:VPRB) versus Philip Morris International (NYSE:PM) Head to Head Review

VPR Brands (OTCMKTS:VPRB) and Philip Morris International (NYSE:PM) are both consumer defensive companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, institutional ownership and valuation.

Profitability

This table compares VPR Brands and Philip Morris International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
VPR Brands	N/A	N/A	N/A
Philip Morris International	8.43%	-122.40%	16.25%

Analyst Recommendations

This is a summary of recent ratings and target prices for VPR Brands and Philip Morris International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VPR Brands	0	0	0	0	0.00
Philip Morris International	0	1	11	0	2.92

Philip Morris International has a consensus price target of $186.73, indicating a potential upside of 12.48%. Given Philip Morris International’s stronger consensus rating and higher possible upside, analysts clearly believe Philip Morris International is more favorable than VPR Brands.

Earnings & Valuation

This table compares VPR Brands and Philip Morris International”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VPR Brands	N/A	N/A	N/A	N/A	N/A
Philip Morris International	$38.39 billion	6.73	$7.06 billion	$4.85	34.23

Philip Morris International has higher revenue and earnings than VPR Brands.

Insider and Institutional Ownership

78.6% of Philip Morris International shares are owned by institutional investors. 0.1% of Philip Morris International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Philip Morris International beats VPR Brands on 8 of the 9 factors compared between the two stocks.

About VPR Brands

VPR Brands, LP operates in the electronic cigarette, electronic cigar, personal vaporizer, and pocket lighter industry in the United States. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the KRAVE brand; and e-liquids. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Sunrise, Florida.

About Philip Morris International

Philip Morris International Inc. operates as a tobacco company working to delivers a smoke-free future and evolving portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company's product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products primarily under the IQOS and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness and healthcare products. Philip Morris International Inc. was incorporated in 1987 and is headquartered in Stamford, Connecticut.