Vapor Group (OTCMKTS:VPOR) and Altria Group (NYSE:MO) Head to Head Review

Vapor Group (OTCMKTS:VPOR) and Altria Group (NYSE:MO) are both consumer defensive companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, analyst recommendations, earnings, valuation and risk.

Profitability

This table compares Vapor Group and Altria Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vapor Group	N/A	N/A	N/A
Altria Group	37.24%	-295.26%	26.36%

Institutional & Insider Ownership

57.4% of Altria Group shares are held by institutional investors. 0.1% of Altria Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings for Vapor Group and Altria Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vapor Group	0	0	0	0	0.00
Altria Group	2	5	2	0	2.00

Altria Group has a consensus price target of $59.1250, indicating a potential downside of 11.10%. Given Vapor Group’s higher probable upside, research analysts clearly believe Vapor Group is more favorable than Altria Group.

Valuation & Earnings

This table compares Vapor Group and Altria Group”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vapor Group	N/A	N/A	N/A	($0.0010)	N/A
Altria Group	$24.02 billion	4.65	$11.26 billion	$5.17	12.86

Altria Group has higher revenue and earnings than Vapor Group. Vapor Group is trading at a lower price-to-earnings ratio than Altria Group, indicating that it is currently the more affordable of the two stocks.

Summary

Altria Group beats Vapor Group on 9 of the 11 factors compared between the two stocks.

About Vapor Group

Vapor Group, Inc. develops, manufactures, and markets electronic cigarettes, vaporizers, and naturally flavored e-liquids in the United States. It markets its products under the Vapor Group, Total Vapor, Vapor 123, and The Vapor Products brand names. The company is headquartered in Miami, Florida. Vapor Group, Inc. is a subsidiary of SF Holdings LLC.

About Altria Group

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and snus products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. It sells its products to distributors, as well as large retail organizations, such as chain stores. The company was founded in 1822 and is headquartered in Richmond, Virginia.