Head-To-Head Analysis: Smart Card Marketing Systems (OTCMKTS:SMKG) and Amazon.com (NASDAQ:AMZN)

Smart Card Marketing Systems (OTCMKTS:SMKG) and Amazon.com (NASDAQ:AMZN) are both retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, dividends, risk, profitability and institutional ownership.

Institutional & Insider Ownership

72.2% of Amazon.com shares are held by institutional investors. 50.4% of Smart Card Marketing Systems shares are held by company insiders. Comparatively, 10.8% of Amazon.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Smart Card Marketing Systems and Amazon.com’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Smart Card Marketing Systems	N/A	N/A	N/A
Amazon.com	10.54%	23.84%	11.14%

Analyst Recommendations

This is a breakdown of recent ratings for Smart Card Marketing Systems and Amazon.com, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smart Card Marketing Systems	0	0	0	0	0.00
Amazon.com	0	2	46	2	3.00

Amazon.com has a consensus target price of $263.30, indicating a potential upside of 12.50%. Given Amazon.com’s stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Smart Card Marketing Systems.

Earnings and Valuation

This table compares Smart Card Marketing Systems and Amazon.com”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smart Card Marketing Systems	N/A	N/A	N/A	N/A	N/A
Amazon.com	$637.96 billion	3.91	$59.25 billion	$6.56	35.68

Amazon.com has higher revenue and earnings than Smart Card Marketing Systems.

Summary

Amazon.com beats Smart Card Marketing Systems on 9 of the 10 factors compared between the two stocks.

About Smart Card Marketing Systems

Smart Card Marketing Systems Inc. operates as a fintech and paytech solutions provider that offers ecommerce, cloud, and mobility applications to the global banking, telecom, and retail markets. The company provides business intelligence and digital transformation strategies with a proprietary portfolio of applications and wireframes for banking, enterprises, retail e-wallets, digital ID, blockchain, crypto issuing, NFT, e-KYC, digital workforce, events and media management, edtech, telemed, and transit-booking industries. The company was incorporated in 2006 and is based in Wilmington, Delaware.

About Amazon.com

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.