Comparing Real Brands (OTCMKTS:RLBD) and Lifetime Brands (NASDAQ:LCUT)

Real Brands (OTCMKTS:RLBD) and Lifetime Brands (NASDAQ:LCUT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, risk, earnings, analyst recommendations and profitability.

Volatility & Risk

Real Brands has a beta of 0.62, suggesting that its stock price is 38% less volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.49, suggesting that its stock price is 49% more volatile than the S&P 500.

Institutional and Insider Ownership

40.6% of Lifetime Brands shares are owned by institutional investors. 40.2% of Real Brands shares are owned by insiders. Comparatively, 43.2% of Lifetime Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Real Brands and Lifetime Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Real Brands	$60,000.00	0.00	-$1.33 million	N/A	N/A
Lifetime Brands	$682.95 million	0.12	-$15.16 million	($1.59)	-2.39

Real Brands has higher earnings, but lower revenue than Lifetime Brands.

Profitability

This table compares Real Brands and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Real Brands	N/A	N/A	N/A
Lifetime Brands	-5.16%	0.12%	0.04%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Real Brands and Lifetime Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Real Brands	0	0	0	0	0.00
Lifetime Brands	1	1	1	0	2.00

Lifetime Brands has a consensus price target of $5.50, suggesting a potential upside of 44.74%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, analysts clearly believe Lifetime Brands is more favorable than Real Brands.

Summary

Lifetime Brands beats Real Brands on 9 of the 11 factors compared between the two stocks.

About Real Brands

Real Brands, Inc. operates in the hemp-derived cannabinol (CBD) market. It engages in the extraction of CBD oil/isolate; wholesale of CBD oils and isolate; and production and sale of hemp-derived CBD products, celebrity brands, and white label products. The company was founded in 2011 and is headquartered in North Providence, Rhode Island.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.