Analyzing Smart Card Marketing Systems (OTCMKTS:SMKG) & eBay (NASDAQ:EBAY)

Smart Card Marketing Systems (OTCMKTS:SMKG) and eBay (NASDAQ:EBAY) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, analyst recommendations, profitability, institutional ownership and valuation.

Profitability

This table compares Smart Card Marketing Systems and eBay’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Smart Card Marketing Systems	N/A	N/A	N/A
eBay	20.37%	41.45%	10.94%

Valuation & Earnings

This table compares Smart Card Marketing Systems and eBay”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smart Card Marketing Systems	N/A	N/A	N/A	N/A	N/A
eBay	$10.71 billion	3.53	$1.98 billion	$4.60	17.99

eBay has higher revenue and earnings than Smart Card Marketing Systems.

Institutional and Insider Ownership

87.5% of eBay shares are held by institutional investors. 50.4% of Smart Card Marketing Systems shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Smart Card Marketing Systems and eBay, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smart Card Marketing Systems	0	0	0	0	0.00
eBay	2	18	15	1	2.42

eBay has a consensus target price of $94.52, indicating a potential upside of 14.19%. Given eBay’s stronger consensus rating and higher possible upside, analysts clearly believe eBay is more favorable than Smart Card Marketing Systems.

Summary

eBay beats Smart Card Marketing Systems on 9 of the 10 factors compared between the two stocks.

About Smart Card Marketing Systems

Smart Card Marketing Systems Inc. operates as a fintech and paytech solutions provider that offers ecommerce, cloud, and mobility applications to the global banking, telecom, and retail markets. The company provides business intelligence and digital transformation strategies with a proprietary portfolio of applications and wireframes for banking, enterprises, retail e-wallets, digital ID, blockchain, crypto issuing, NFT, e-KYC, digital workforce, events and media management, edtech, telemed, and transit-booking industries. The company was incorporated in 2006 and is based in Wilmington, Delaware.

About eBay

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.