Baldwin Insurance Group (NASDAQ:BWIN) & Sun Life Financial (NYSE:SLF) Head to Head Comparison

Sun Life Financial (NYSE:SLF) and Baldwin Insurance Group (NASDAQ:BWIN) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.

Earnings and Valuation

This table compares Sun Life Financial and Baldwin Insurance Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sun Life Financial	$36.21 billion	0.91	$2.31 billion	$3.76	15.72
Baldwin Insurance Group	$1.39 billion	2.38	-$24.52 million	($0.43)	-64.72

Sun Life Financial has higher revenue and earnings than Baldwin Insurance Group. Baldwin Insurance Group is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 77.5% of Baldwin Insurance Group shares are owned by institutional investors. 18.5% of Baldwin Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Sun Life Financial and Baldwin Insurance Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sun Life Financial	7.59%	17.21%	1.10%
Baldwin Insurance Group	-1.89%	12.65%	3.67%

Volatility & Risk

Sun Life Financial has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500. Comparatively, Baldwin Insurance Group has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for Sun Life Financial and Baldwin Insurance Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sun Life Financial	1	6	4	1	2.42
Baldwin Insurance Group	2	4	3	0	2.11

Sun Life Financial presently has a consensus price target of $86.50, suggesting a potential upside of 46.31%. Baldwin Insurance Group has a consensus price target of $38.57, suggesting a potential upside of 38.60%. Given Sun Life Financial’s stronger consensus rating and higher possible upside, equities analysts plainly believe Sun Life Financial is more favorable than Baldwin Insurance Group.

Summary

Sun Life Financial beats Baldwin Insurance Group on 10 of the 15 factors compared between the two stocks.

About Sun Life Financial

Sun Life Financial Inc., a financial services company, provides savings, retirement, and pension products worldwide. The company operates in five segments: Asset Management, Canada, U.S., Asia, and Corporate. It offers various insurance products, such as term and permanent life; personal health, which includes prescription drugs, dental, and vision care; critical illness; long-term care; and disability, as well as reinsurance. The company also provides advice for financial planning and retirement planning services; investments products, such as mutual funds, segregated funds, and annuities; and asset and investment management products consisting of pooled funds, institutional portfolios, and pension funds. In addition, it offers real estate services; manages equity capital in various private and listed funds, as well as mezzanine debt, middle market direct lending, high-yield bonds, and syndicated loans; and operates as an investment grade fixed income investor, real estate investment management advisor, infrastructure investment manager, and alternative credit investment manager. The company was formerly known as Sun Life Financial Services of Canada Inc. and changed its name to Sun Life Financial Inc. in July 2003. Sun Life Financial Inc. was founded in 1871 and is headquartered in Toronto, Canada.

About Baldwin Insurance Group

The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.