Financial Analysis: Flexsteel Industries (NASDAQ:FLXS) versus Maxx Sports TV (OTCMKTS:AMXX)

Maxx Sports TV (OTCMKTS:AMXX) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, dividends, valuation and earnings.

Institutional & Insider Ownership

36.3% of Flexsteel Industries shares are held by institutional investors. 39.3% of Maxx Sports TV shares are held by insiders. Comparatively, 11.2% of Flexsteel Industries shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Maxx Sports TV and Flexsteel Industries”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A
Flexsteel Industries	$441.07 million	0.50	$20.15 million	$4.11	10.01

Flexsteel Industries has higher revenue and earnings than Maxx Sports TV.

Profitability

This table compares Maxx Sports TV and Flexsteel Industries’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maxx Sports TV	N/A	N/A	N/A
Flexsteel Industries	5.22%	16.28%	9.75%

Analyst Recommendations

This is a breakdown of recent recommendations for Maxx Sports TV and Flexsteel Industries, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maxx Sports TV	0	0	0	0	0.00
Flexsteel Industries	0	2	0	0	2.00

Given Maxx Sports TV’s higher possible upside, equities analysts plainly believe Maxx Sports TV is more favorable than Flexsteel Industries.

Summary

Flexsteel Industries beats Maxx Sports TV on 6 of the 8 factors compared between the two stocks.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.

About Flexsteel Industries

Flexsteel Industries, Inc., together with its subsidiaries, operates as a manufacturer, importer, and markets of upholstered furniture for residential and contract markets in the United States. It provides upholstered furniture, such as sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture, and outdoor furniture. The company distributes its products through e-commerce channels and dealer sales force. It also engages in export related activities. Flexsteel Industries, Inc. was founded in 1893 and is based in Dubuque, Iowa.