UBS Group Lowers ServiceNow (NYSE:NOW) Price Target to $200.00

ServiceNow (NYSE:NOW) had its target price reduced by research analysts at UBS Group from $230.00 to $200.00 in a research report issued on Wednesday,MarketScreener reports. UBS Group’s price target would indicate a potential upside of 31.21% from the stock’s previous close.

NOW has been the topic of several other research reports. Mizuho set a $210.00 target price on shares of ServiceNow in a report on Tuesday, December 16th. Stifel Nicolaus set a $230.00 price objective on shares of ServiceNow in a research report on Friday, December 19th. Sanford C. Bernstein restated an “outperform” rating and issued a $218.60 price objective on shares of ServiceNow in a report on Thursday, October 30th. DZ Bank upgraded shares of ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Finally, The Goldman Sachs Group reissued a “buy” rating and issued a $250.00 target price on shares of ServiceNow in a report on Thursday, October 30th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $224.16.

ServiceNow Price Performance

NOW stock opened at $152.43 on Wednesday. The business’s 50-day moving average is $169.83 and its two-hundred day moving average is $182.13. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06. The firm has a market capitalization of $158.28 billion, a P/E ratio of 92.16, a P/E/G ratio of 3.17 and a beta of 0.97. ServiceNow has a 1 year low of $135.73 and a 1 year high of $239.62.

Insider Buying and Selling

In related news, CFO Gina Mastantuono sold 2,085 shares of the company’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the completion of the sale, the chief financial officer directly owned 63,215 shares of the company’s stock, valued at $10,215,544. This represents a 3.19% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $168.50, for a total value of $235,894.40. Following the transaction, the insider owned 25,270 shares in the company, valued at $4,257,893.92. This represents a 5.25% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Company insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Several institutional investors have recently added to or reduced their stakes in NOW. Kilter Group LLC purchased a new position in shares of ServiceNow in the 2nd quarter valued at approximately $25,000. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Global X Japan Co. Ltd. purchased a new position in ServiceNow in the 2nd quarter valued at $30,000. Total Investment Management Inc. acquired a new position in ServiceNow in the 2nd quarter valued at $31,000. Finally, LGT Financial Advisors LLC acquired a new position in ServiceNow in the 2nd quarter valued at $32,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Acquisition expands security footprint and product mix — ServiceNow agreed to buy Armis for $7.75 billion in cash, adding device and asset‑visibility capabilities that could accelerate cross‑sell into ServiceNow’s enterprise workflow platform and strengthen its security TAM. ServiceNow to Acquire Armis for $7.75 Billion in Cash
• Positive Sentiment: Deal size looks manageable versus market cap and complements strategic AI/security positioning — at ~$7.75B the deal is a mid‑single‑digit percentage of ServiceNow’s market value, and management frames it as a way to deepen security data for automation and AI use cases. ServiceNow to acquire cybersecurity startup Armis for about $7.75 billion
• Neutral Sentiment: Market commentary and fund notes highlight broader AI-driven demand that supports long‑term growth thesis, but these are background signals rather than immediate catalysts. Should You Be Bullish on ServiceNow (NOW)?
• Negative Sentiment: Shares reacted negatively on the confirmation of the cash buyout — the market sold off after the announcement, reflecting concerns about near‑term cash use, integration risk, and execution. NOW: ServiceNow Confirms $7.75 Billion Armis Buyout, Stock Falls
• Negative Sentiment: Analysts trimmed price targets following the deal — UBS lowered its target (from $230 to $200), signaling some analyst caution despite remaining above the current share level, which can weigh on sentiment and near‑term stock performance. UBS adjusts price target on ServiceNow to $200 from $230

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.