Luvu Brands (OTCMKTS:LUVU – Get Free Report) and Natural Health Trends (NASDAQ:NHTC – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.
Earnings and Valuation
This table compares Luvu Brands and Natural Health Trends”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Luvu Brands | $24.69 million | 0.10 | -$450,000.00 | ($0.01) | -3.10 |
| Natural Health Trends | $42.96 million | 0.89 | $570,000.00 | ($0.01) | -332.00 |
Volatility and Risk
Luvu Brands has a beta of 1.67, suggesting that its share price is 67% more volatile than the S&P 500. Comparatively, Natural Health Trends has a beta of 0.81, suggesting that its share price is 19% less volatile than the S&P 500.
Institutional and Insider Ownership
10.1% of Natural Health Trends shares are owned by institutional investors. 45.9% of Luvu Brands shares are owned by insiders. Comparatively, 13.3% of Natural Health Trends shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and target prices for Luvu Brands and Natural Health Trends, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Luvu Brands | 0 | 0 | 0 | 0 | 0.00 |
| Natural Health Trends | 1 | 0 | 0 | 0 | 1.00 |
Profitability
This table compares Luvu Brands and Natural Health Trends’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Luvu Brands | -1.49% | -14.33% | -4.08% |
| Natural Health Trends | -0.29% | -0.40% | -0.24% |
Summary
Natural Health Trends beats Luvu Brands on 8 of the 11 factors compared between the two stocks.
About Luvu Brands
Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products worldwide. The company offers sensuality and intimacy products under the Liberator brand; and bed therapy products, which assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain under the Avana brand. It also provides daybeds, sofas, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand. In addition, the company is involved in the purchase and resale of products to e-merchants, retailers, and e-commerce sites, as well as provision of contract manufacturing and fulfillment services. It markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com, as well as through distributors, retailers, and e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was incorporated in 1999 and is headquartered in Atlanta, Georgia.
About Natural Health Trends
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
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