Head to Head Analysis: American Rebel (NASDAQ:AREB) & Assa Abloy (OTCMKTS:ASAZY)

Assa Abloy (OTCMKTS:ASAZY) and American Rebel (NASDAQ:AREB) are both industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, institutional ownership, risk, valuation, profitability and analyst recommendations.

Insider and Institutional Ownership

13.6% of American Rebel shares are held by institutional investors. 82.2% of American Rebel shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Assa Abloy has a beta of 1.21, meaning that its share price is 21% more volatile than the S&P 500. Comparatively, American Rebel has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Profitability

This table compares Assa Abloy and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Assa Abloy	9.57%	14.24%	6.70%
American Rebel	-402.98%	N/A	-218.57%

Analyst Recommendations

This is a summary of current recommendations and price targets for Assa Abloy and American Rebel, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Assa Abloy	0	3	1	0	2.25
American Rebel	1	0	0	0	1.00

Earnings and Valuation

This table compares Assa Abloy and American Rebel”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Assa Abloy	$14.20 billion	N/A	$1.48 billion	$0.71	27.39
American Rebel	$11.42 million	0.47	-$17.60 million	($608.24)	0.00

Assa Abloy has higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than Assa Abloy, indicating that it is currently the more affordable of the two stocks.

Summary

Assa Abloy beats American Rebel on 10 of the 12 factors compared between the two stocks.

About Assa Abloy

ASSA ABLOY AB (publ) provides door opening and access products, solutions, and services for the institutional, commercial, and residential markets in Europe, the Middle East, India, Africa, North and South America, Asia, and Oceania. The company provides digital access solutions, such as electronic access control ecosystem, wireless solutions, electronic key solutions, standalone access solutions, and wired solutions; swing, revolving, and sliding doors; mechanical products, including hinges, lever handles, mortise lockcases, euro profile cylinders, panic exit devices, door closers, floor spring, and general hardware; and doors. It offers Openings Studio, a building information modeling software ecosystem is collaboration tool for designing, documenting, and managing openings. The company provides its products primarily under the ASSA ABLOY, Yale, and HID brands. It sells its products through distributors and wholesalers. The company serves aviation, education, distribution and logistics, entertainment and public facility, finance and banking, government and military, healthcare, hospitality, manufacturing, mining, office and enterprise, homes and residence, retail, shipyards, and transportation industries. ASSA ABLOY AB (publ) was incorporated in 1954 and is based in Stockholm, Sweden.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.