Under Armour (NYSE:UA) Shares Gap Up Following Insider Buying Activity

Under Armour, Inc. (NYSE:UA) shares gapped up before the market opened on Tuesday after an insider bought additional shares in the company. The stock had previously closed at $4.54, but opened at $4.74. Under Armour shares last traded at $4.8550, with a volume of 3,827,507 shares traded.

Specifically, major shareholder V Prem Et Al Watsa acquired 2,497,826 shares of the company’s stock in a transaction that occurred on Monday, December 29th. The shares were purchased at an average price of $4.66 per share, for a total transaction of $11,639,869.16. Following the completion of the purchase, the insider directly owned 30,454,445 shares in the company, valued at $141,917,713.70. The trade was a 8.93% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through this link. Also, major shareholder V Prem Et Al Watsa bought 1,385,850 shares of the firm’s stock in a transaction on Friday, December 26th. The stock was bought at an average price of $4.58 per share, with a total value of $6,347,193.00. Following the completion of the purchase, the insider owned 28,691,049 shares of the company’s stock, valued at $131,405,004.42. This trade represents a 5.08% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In related news, major shareholder V Prem Et Al Watsa purchased 1,313,881 shares of the company’s stock in a transaction dated Wednesday, December 24th. The shares were acquired at an average cost of $4.55 per share, for a total transaction of $5,978,158.55. Following the transaction, the insider owned 27,691,049 shares of the company’s stock, valued at $125,994,272.95. This trade represents a 4.98% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through this hyperlink.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (e+)” rating on shares of Under Armour in a research note on Monday. One investment analyst has rated the stock with a Sell rating, According to MarketBeat.com, the company presently has a consensus rating of “Sell”.

Under Armour News Summary

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major shareholder Prem Watsa materially increased his stake over several days (multiple purchases Dec. 22–29 totaling tens of millions of dollars), signaling conviction from a 10%+ owner; detailed SEC filings show repeated buys at roughly $4.48–$4.66. SEC Filing
• Positive Sentiment: Fairfax Financial purchased roughly $70.9M of UA stock, an institutional buy that adds demand and credibility. Fairfax Purchase
• Positive Sentiment: Unusually large call-option activity was reported (≈5,337 calls purchased, ~282% above normal daily call volume), consistent with short‑term bullish bets and likely amplifying intraday buying/volume.
• Positive Sentiment: Corporate hire: Under Armour named a new Head of Digital Experience, which investors may view as a strategic move to accelerate e‑commerce and customer engagement. Appointment
• Neutral Sentiment: Context — liquidity and technicals: trading volume is well above average and the stock sits near its 50‑day SMA (~$4.35) but below the 200‑day (~$5.13); fundamentals still show negative net margins and a negative P/E, so insider/institutional buying improves sentiment but doesn’t change near‑term profitability. Market Data
• Negative Sentiment: Sell-side/ratings pressure remains — at least one research shop (Weiss) recently reaffirmed a sell rating and the stock’s consensus on MarketBeat leans toward Sell, reminding investors that analyst skepticism and weak margins could cap upside. Weiss Ratings

Under Armour Price Performance

The company has a 50 day moving average of $4.36 and a two-hundred day moving average of $5.13. The firm has a market cap of $2.12 billion, a P/E ratio of -23.50 and a beta of 1.74. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32.

Under Armour (NYSE:UA) last issued its quarterly earnings results on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, beating analysts’ consensus estimates of $0.02 by $0.02. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The company had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the business. Laurel Wealth Advisors LLC increased its holdings in shares of Under Armour by 549.0% in the second quarter. Laurel Wealth Advisors LLC now owns 3,920 shares of the company’s stock valued at $25,000 after buying an additional 3,316 shares in the last quarter. UMB Bank n.a. boosted its position in shares of Under Armour by 361.9% in the 2nd quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock valued at $27,000 after purchasing an additional 3,214 shares during the period. AlphaCore Capital LLC acquired a new position in shares of Under Armour in the 3rd quarter valued at $41,000. First Business Financial Services Inc. purchased a new position in Under Armour in the 3rd quarter worth about $48,000. Finally, Cerity Partners LLC acquired a new stake in Under Armour during the 2nd quarter worth about $65,000. Institutional investors and hedge funds own 36.35% of the company’s stock.

Under Armour Company Profile

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.