Under Armour (NYSE:UAA) Shares Up 5.5% After Insider Buying Activity

Under Armour, Inc. (NYSE:UAA) traded up 5.5% during mid-day trading on Tuesday after an insider bought additional shares in the company. The company traded as high as $5.09 and last traded at $5.0450. 4,130,980 shares traded hands during mid-day trading, a decline of 66% from the average session volume of 12,299,097 shares. The stock had previously closed at $4.78.

Specifically, major shareholder V Prem Et Al Watsa acquired 2,497,826 shares of the stock in a transaction dated Monday, December 29th. The stock was acquired at an average price of $4.66 per share, with a total value of $11,639,869.16. Following the completion of the transaction, the insider directly owned 30,454,445 shares in the company, valued at approximately $141,917,713.70. This trade represents a 8.93% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at the SEC website. Also, major shareholder V Prem Et Al Watsa acquired 1,385,850 shares of Under Armour stock in a transaction dated Friday, December 26th. The stock was purchased at an average cost of $4.58 per share, for a total transaction of $6,347,193.00. Following the completion of the purchase, the insider directly owned 28,691,049 shares in the company, valued at approximately $131,405,004.42. This represents a 5.08% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In related news, major shareholder V Prem Et Al Watsa purchased 1,313,881 shares of the firm’s stock in a transaction on Wednesday, December 24th. The stock was purchased at an average price of $4.55 per share, for a total transaction of $5,978,158.55. Following the acquisition, the insider directly owned 27,691,049 shares in the company, valued at $125,994,272.95. The trade was a 4.98% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

Wall Street Analyst Weigh In

Several research analysts have recently commented on UAA shares. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Under Armour in a report on Monday. Telsey Advisory Group set a $5.00 target price on Under Armour in a report on Friday, November 14th. William Blair raised shares of Under Armour to a “hold” rating in a research note on Thursday, November 6th. Rothschild & Co Redburn reaffirmed a “neutral” rating and issued a $6.00 target price (down from $7.00) on shares of Under Armour in a research report on Monday, September 15th. Finally, Rothschild Redb lowered shares of Under Armour from a “strong-buy” rating to a “hold” rating in a research note on Monday, September 15th. One equities research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, sixteen have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, Under Armour has a consensus rating of “Hold” and a consensus price target of $6.43.

Under Armour News Summary

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax (Prem Watsa) publicly increased its stake in Under Armour, signaling a large-value investor’s confidence and drawing buying interest from other investors. Value investor Fairfax raises stake in Under Armour
• Positive Sentiment: SEC filings / insider-trade reports show V. Prem Watsa’s group bought multiple tranches (Dec. 22, 23, 24, 26, 29) totaling tens of millions of dollars and raising its position to ~30.45M shares — heavy insider accumulation that often sparks momentum and signals long-term conviction. Insider trades alert (InsiderTrades.com)
• Neutral Sentiment: Market data pages and summaries note elevated volume and that shares are trading below the 200‑day but above the 50‑day moving average — a setup that can attract short‑covering and technical buyers even as fundamentals remain mixed. Under Armour (UAA) share price (Economic Times)
• Negative Sentiment: Analyst coverage is mixed: some recent downgrades and price-target cuts keep a cautious backdrop (consensus still around “Hold”), so upside may be limited unless fundamentals improve. MarketBeat UAA profile (analyst notes)

Under Armour Stock Up 7.8%

The company has a market cap of $2.21 billion, a P/E ratio of -24.55, a PEG ratio of 5.10 and a beta of 1.83. The company has a quick ratio of 1.10, a current ratio of 1.69 and a debt-to-equity ratio of 0.32. The firm has a fifty day moving average price of $4.55 and a 200 day moving average price of $5.34.

Under Armour (NYSE:UAA) last posted its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.03 by $0.01. The firm had revenue of $1.33 billion for the quarter, compared to the consensus estimate of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The business’s revenue for the quarter was down 4.7% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.39 EPS. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Equities research analysts forecast that Under Armour, Inc. will post 0.3 earnings per share for the current year.

Institutional Investors Weigh In On Under Armour

A number of hedge funds and other institutional investors have recently bought and sold shares of UAA. Parallel Advisors LLC grew its stake in shares of Under Armour by 620.7% during the 2nd quarter. Parallel Advisors LLC now owns 3,892 shares of the company’s stock worth $27,000 after acquiring an additional 3,352 shares in the last quarter. Laurel Wealth Advisors LLC raised its holdings in Under Armour by 583.0% during the second quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock worth $28,000 after acquiring an additional 3,498 shares in the last quarter. UMB Bank n.a. boosted its position in Under Armour by 133.8% during the second quarter. UMB Bank n.a. now owns 4,203 shares of the company’s stock valued at $29,000 after purchasing an additional 2,405 shares during the last quarter. Uhlmann Price Securities LLC bought a new position in Under Armour in the third quarter valued at approximately $46,000. Finally, State of Wyoming bought a new position in shares of Under Armour in the 2nd quarter valued at about $44,000. Institutional investors and hedge funds own 34.58% of the company’s stock.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.