Recent Research Analysts’ Ratings Changes for Roku (ROKU)

A number of firms have modified their ratings and price targets on shares of Roku (NASDAQ: ROKU) recently:

• 1/5/2026 – Roku had its “overweight” rating reaffirmed by analysts at Wells Fargo & Company.
• 1/5/2026 – Roku was given a new $132.00 price target on by analysts at Arete Research. They now have a “buy” rating on the stock.
• 1/5/2026 – Roku was upgraded by analysts at Arete Research from a “neutral” rating to a “buy” rating. They now have a $132.00 price target on the stock, up previously from $73.00.
• 1/5/2026 – Roku was upgraded by analysts at Arete from a “neutral” rating to a “buy” rating. They now have a $132.00 price target on the stock.
• 1/2/2026 – Roku had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 12/30/2025 – Roku was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 12/16/2025 – Roku was given a new $135.00 price target on by analysts at Morgan Stanley. They now have an “overweight” rating on the stock.
• 12/12/2025 – Roku had its price target raised by analysts at JPMorgan Chase & Co. from $115.00 to $125.00. They now have an “overweight” rating on the stock.
• 12/11/2025 – Roku had its price target raised by analysts at Wedbush from $115.00 to $130.00. They now have an “outperform” rating on the stock.
• 12/11/2025 – Roku was upgraded by analysts at Jefferies Financial Group Inc. from a “hold” rating to a “buy” rating. They now have a $135.00 price target on the stock, up previously from $100.00.
• 12/7/2025 – Roku was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/4/2025 – Roku had its price target raised by analysts at Guggenheim from $110.00 to $115.00. They now have a “buy” rating on the stock.
• 12/2/2025 – Roku had its “market outperform” rating reaffirmed by analysts at Citizens Jmp. They now have a $145.00 price target on the stock.
• 11/29/2025 – Roku was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.

Insider Transactions at Roku

In other news, insider Gilbert Fuchsberg sold 3,250 shares of the firm’s stock in a transaction that occurred on Friday, December 12th. The shares were sold at an average price of $108.78, for a total transaction of $353,535.00. Following the completion of the sale, the insider owned 59,094 shares of the company’s stock, valued at approximately $6,428,245.32. This trade represents a 5.21% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, CFO Dan Jedda sold 3,000 shares of the stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $107.44, for a total value of $322,320.00. Following the sale, the chief financial officer owned 90,267 shares in the company, valued at approximately $9,698,286.48. This trade represents a 3.22% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 343,282 shares of company stock valued at $36,686,139. 13.98% of the stock is owned by insiders.

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.