Amazon.com, Inc. $AMZN Holdings Boosted by Eastern Bank

Eastern Bank lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 0.9% during the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 709,536 shares of the e-commerce giant’s stock after purchasing an additional 6,146 shares during the period. Amazon.com comprises about 2.8% of Eastern Bank’s holdings, making the stock its 7th largest position. Eastern Bank’s holdings in Amazon.com were worth $155,793,000 at the end of the most recent reporting period.

Other large investors have also recently made changes to their positions in the company. Barlow Wealth Partners Inc. grew its holdings in shares of Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after buying an additional 44 shares during the last quarter. Ridgecrest Wealth Partners LLC raised its stake in Amazon.com by 0.5% during the 2nd quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after acquiring an additional 45 shares during the last quarter. Probity Advisors Inc. lifted its position in Amazon.com by 0.4% during the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after acquiring an additional 45 shares during the period. Union Savings Bank grew its stake in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after purchasing an additional 45 shares during the last quarter. Finally, Doheny Asset Management CA increased its holdings in shares of Amazon.com by 0.3% in the second quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant’s stock valued at $3,910,000 after purchasing an additional 45 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, Director Keith Brian Alexander sold 900 shares of Amazon.com stock in a transaction on Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares of the company’s stock, valued at $1,670,610. The trade was a 11.15% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 49,561 shares of company stock valued at $10,989,862. Company insiders own 9.70% of the company’s stock.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $239.30 on Friday. The business’s 50 day simple moving average is $233.50 and its 200-day simple moving average is $229.64. The firm has a market capitalization of $2.56 trillion, a price-to-earnings ratio of 33.80, a price-to-earnings-growth ratio of 1.51 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s revenue was up 13.4% on a year-over-year basis. During the same period in the previous year, the firm posted $1.43 earnings per share. As a group, equities analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a deal that would deepen Amazon’s AI relationships, drive AWS capacity demand and signal leadership in the AI era; this is being read as a long‑term growth catalyst. Amazon in Talks to Invest Up to $50 Billion in OpenAI
• Positive Sentiment: Analysts and big managers remain supportive — Telsey Advisory reiterated an “outperform” rating with a $300 price target and Tsai Capital highlighted AMZN as a high‑conviction idea, both underpinning bullish investor sentiment. Telsey Reaffirms Outperform on Amazon
• Positive Sentiment: AWS continues to land enterprise deals and collaborations (example: NTT DATA strategic agreement), which supports recurring cloud revenue growth independent of retail cycles. NTT DATA Signs Strategic Collaboration Agreement with AWS
• Neutral Sentiment: Amazon is closing its Go and Fresh physical stores and refocusing grocery around online/Whole Foods — a strategic retrenchment that cuts cash burn but reduces brick‑and‑mortar exposure. Amazon is closing its futuristic Go and Fresh stores
• Neutral Sentiment: Macro/sector context: Microsoft’s post‑earnings pullback highlights hyperscaler valuation sensitivity — investors may reprice capital‑intensive AI buildouts, a theme that affects AMZN too. Microsoft Drops After Earnings—Why the Bull Case Holds
• Negative Sentiment: Amazon announced further mass layoffs (about 16,000 corporate roles total; ~1,400 in Seattle, 700 in Bellevue) — cost savings can boost margins but large cuts raise execution, morale and public‑relations risks. Amazon Job Cuts Deliver Another Blow to Seattle Area’s Tech Workforce
• Negative Sentiment: Reputational/regulatory risk: reports that Amazon’s AI training datasets contained high volumes of illegal/abusive content could prompt compliance costs, scrutiny, or slower AI rollouts. Amazon Stock Falls as AI Training Data Reveals “High Volume” of Child Abuse Content
• Negative Sentiment: Some large investors have trimmed AMZN positions (reports of Viking/other manager selling), and Bank of America recently lowered its price target — signals that institutional positioning may be shifting and could pressure near‑term sentiment. Billionaire Ole Andreas Halvorsen Dumped His Stakes in Nvidia and Amazon Bank of America Lowers Amazon Price Target

Analysts Set New Price Targets

A number of equities analysts recently weighed in on AMZN shares. Monness Crespi & Hardt lifted their price objective on shares of Amazon.com from $275.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Evercore ISI reaffirmed an “outperform” rating on shares of Amazon.com in a report on Monday, January 5th. BMO Capital Markets boosted their price target on shares of Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research note on Tuesday, December 16th. Daiwa Capital Markets raised their price objective on shares of Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research report on Tuesday, November 11th. Finally, Piper Sandler reiterated an “overweight” rating on shares of Amazon.com in a research report on Wednesday, December 3rd. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the company. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $295.91.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.