Hartford Financial Management Inc. Grows Stock Position in Amazon.com, Inc. $AMZN

Hartford Financial Management Inc. increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 12.0% in the 3rd quarter, according to its most recent disclosure with the SEC. The firm owned 20,670 shares of the e-commerce giant’s stock after acquiring an additional 2,221 shares during the period. Amazon.com makes up about 1.2% of Hartford Financial Management Inc.’s holdings, making the stock its 22nd largest holding. Hartford Financial Management Inc.’s holdings in Amazon.com were worth $4,539,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in AMZN. Brighton Jones LLC boosted its stake in Amazon.com by 10.9% during the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC lifted its holdings in shares of Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after acquiring an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its holdings in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after acquiring an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC acquired a new stake in Amazon.com in the 4th quarter valued at approximately $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 4,784 shares of the stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the transaction, the chief executive officer directly owned 498,182 shares in the company, valued at $115,931,933.22. This represents a 0.95% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 49,561 shares of company stock worth $10,989,862. Corporate insiders own 9.70% of the company’s stock.

Analysts Set New Price Targets

A number of research firms have commented on AMZN. Arete Research upped their price target on Amazon.com from $264.00 to $283.00 and gave the stock a “buy” rating in a research note on Wednesday, January 21st. BMO Capital Markets boosted their price objective on Amazon.com from $300.00 to $304.00 and gave the company an “outperform” rating in a report on Tuesday, December 16th. Piper Sandler restated an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd. Maxim Group raised their price objective on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, Weiss Ratings restated a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $295.91.

Amazon.com Price Performance

Shares of AMZN opened at $239.30 on Friday. The firm has a market capitalization of $2.56 trillion, a price-to-earnings ratio of 33.80, a PEG ratio of 1.51 and a beta of 1.37. The firm’s fifty day simple moving average is $233.50 and its 200-day simple moving average is $229.64. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the previous year, the firm posted $1.43 earnings per share. The company’s revenue was up 13.4% compared to the same quarter last year. Equities analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a deal that would deepen Amazon’s AI relationships, drive AWS capacity demand and signal leadership in the AI era; this is being read as a long‑term growth catalyst. Amazon in Talks to Invest Up to $50 Billion in OpenAI
• Positive Sentiment: Analysts and big managers remain supportive — Telsey Advisory reiterated an “outperform” rating with a $300 price target and Tsai Capital highlighted AMZN as a high‑conviction idea, both underpinning bullish investor sentiment. Telsey Reaffirms Outperform on Amazon
• Positive Sentiment: AWS continues to land enterprise deals and collaborations (example: NTT DATA strategic agreement), which supports recurring cloud revenue growth independent of retail cycles. NTT DATA Signs Strategic Collaboration Agreement with AWS
• Neutral Sentiment: Amazon is closing its Go and Fresh physical stores and refocusing grocery around online/Whole Foods — a strategic retrenchment that cuts cash burn but reduces brick‑and‑mortar exposure. Amazon is closing its futuristic Go and Fresh stores
• Neutral Sentiment: Macro/sector context: Microsoft’s post‑earnings pullback highlights hyperscaler valuation sensitivity — investors may reprice capital‑intensive AI buildouts, a theme that affects AMZN too. Microsoft Drops After Earnings—Why the Bull Case Holds
• Negative Sentiment: Amazon announced further mass layoffs (about 16,000 corporate roles total; ~1,400 in Seattle, 700 in Bellevue) — cost savings can boost margins but large cuts raise execution, morale and public‑relations risks. Amazon Job Cuts Deliver Another Blow to Seattle Area’s Tech Workforce
• Negative Sentiment: Reputational/regulatory risk: reports that Amazon’s AI training datasets contained high volumes of illegal/abusive content could prompt compliance costs, scrutiny, or slower AI rollouts. Amazon Stock Falls as AI Training Data Reveals “High Volume” of Child Abuse Content
• Negative Sentiment: Some large investors have trimmed AMZN positions (reports of Viking/other manager selling), and Bank of America recently lowered its price target — signals that institutional positioning may be shifting and could pressure near‑term sentiment. Billionaire Ole Andreas Halvorsen Dumped His Stakes in Nvidia and Amazon Bank of America Lowers Amazon Price Target

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.