V Prem Et Al Watsa Purchases 1,528,986 Shares of Under Armour (NYSE:UAA) Stock

Under Armour, Inc. (NYSE:UAA) major shareholder V Prem Et Al Watsa acquired 1,528,986 shares of the company’s stock in a transaction on Tuesday, January 27th. The stock was acquired at an average price of $6.24 per share, with a total value of $9,540,872.64. Following the purchase, the insider directly owned 42,911,086 shares in the company, valued at approximately $267,765,176.64. This represents a 3.69% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Major shareholders that own more than 10% of a company’s shares are required to disclose their transactions with the SEC.

V Prem Et Al Watsa also recently made the following trade(s):

• On Wednesday, January 28th, V Prem Et Al Watsa purchased 1,112,119 shares of Under Armour stock. The stock was acquired at an average price of $6.21 per share, with a total value of $6,906,258.99.
• On Monday, January 26th, V Prem Et Al Watsa purchased 995,896 shares of Under Armour stock. The stock was bought at an average price of $6.21 per share, with a total value of $6,184,514.16.
• On Friday, January 23rd, V Prem Et Al Watsa acquired 928,397 shares of Under Armour stock. The shares were bought at an average price of $6.15 per share, for a total transaction of $5,709,641.55.
• On Thursday, January 22nd, V Prem Et Al Watsa acquired 411,057 shares of Under Armour stock. The stock was bought at an average cost of $6.15 per share, with a total value of $2,528,000.55.
• On Wednesday, January 21st, V Prem Et Al Watsa bought 5,000,000 shares of Under Armour stock. The shares were bought at an average price of $5.89 per share, with a total value of $29,450,000.00.
• On Tuesday, January 20th, V Prem Et Al Watsa purchased 1,769,581 shares of Under Armour stock. The stock was bought at an average price of $5.62 per share, for a total transaction of $9,945,045.22.
• On Friday, January 16th, V Prem Et Al Watsa purchased 1,837,686 shares of Under Armour stock. The stock was bought at an average cost of $5.60 per share, with a total value of $10,291,041.60.
• On Tuesday, December 30th, V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock. The shares were purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28.
• On Monday, December 29th, V Prem Et Al Watsa bought 2,497,826 shares of Under Armour stock. The stock was purchased at an average price of $4.66 per share, with a total value of $11,639,869.16.
• On Friday, December 26th, V Prem Et Al Watsa purchased 1,385,850 shares of Under Armour stock. The shares were purchased at an average cost of $4.58 per share, with a total value of $6,347,193.00.

Under Armour Stock Performance

NYSE UAA opened at $6.18 on Friday. The firm’s 50 day simple moving average is $5.12 and its 200 day simple moving average is $5.20. The firm has a market capitalization of $2.65 billion, a price-to-earnings ratio of -29.43, a P/E/G ratio of 6.16 and a beta of 1.81. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32. Under Armour, Inc. has a 1 year low of $4.13 and a 1 year high of $8.65.

Under Armour (NYSE:UAA) last released its earnings results on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, topping the consensus estimate of $0.03 by $0.01. The firm had revenue of $1.33 billion during the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The company’s quarterly revenue was down 4.7% on a year-over-year basis. During the same period in the prior year, the company earned $0.39 earnings per share. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. As a group, research analysts expect that Under Armour, Inc. will post 0.3 earnings per share for the current fiscal year.

Analyst Ratings Changes

UAA has been the subject of several research analyst reports. Truist Financial set a $6.00 target price on Under Armour in a research note on Wednesday, January 14th. Guggenheim upgraded shares of Under Armour to a “strong-buy” rating in a research report on Wednesday, December 10th. Zacks Research raised shares of Under Armour from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 6th. Wall Street Zen raised shares of Under Armour from a “sell” rating to a “hold” rating in a research note on Saturday, January 17th. Finally, Evercore ISI lowered their price target on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating for the company in a report on Friday, November 7th. Two analysts have rated the stock with a Strong Buy rating, three have issued a Buy rating, sixteen have issued a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Hold” and a consensus price target of $6.44.

Institutional Trading of Under Armour

Several institutional investors have recently modified their holdings of the business. SG Americas Securities LLC raised its position in shares of Under Armour by 395.3% in the 3rd quarter. SG Americas Securities LLC now owns 747,130 shares of the company’s stock worth $3,728,000 after acquiring an additional 596,294 shares in the last quarter. Vontobel Holding Ltd. grew its stake in Under Armour by 363.0% during the third quarter. Vontobel Holding Ltd. now owns 416,376 shares of the company’s stock worth $2,078,000 after purchasing an additional 326,451 shares during the period. American Century Companies Inc. increased its holdings in Under Armour by 9.2% in the second quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock worth $40,780,000 after purchasing an additional 504,912 shares in the last quarter. Jump Financial LLC increased its holdings in Under Armour by 616.4% in the second quarter. Jump Financial LLC now owns 1,184,992 shares of the company’s stock worth $8,093,000 after purchasing an additional 1,019,578 shares in the last quarter. Finally, Texas Permanent School Fund Corp lifted its stake in Under Armour by 284.0% in the second quarter. Texas Permanent School Fund Corp now owns 351,173 shares of the company’s stock valued at $2,399,000 after buying an additional 259,727 shares during the period. Institutional investors own 34.58% of the company’s stock.

Under Armour News Roundup

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Major insider buying — V. Prem Watsa increased his stake by millions of shares over several days, including a 1,112,119‑share purchase at about $6.21, signaling strong owner confidence that can support the stock. Insider Buying: Under Armour
• Positive Sentiment: Zacks says Under Armour has the setup to beat upcoming earnings expectations, which increases the odds of an upside surprise at the report and could lift the share price if results and guidance exceed consensus. Under Armour Expected to Beat Earnings
• Positive Sentiment: Market commentary and features (e.g., Yahoo Finance) point to the recent rebound making UAA look more attractive to value/seeking investors — publicity that can draw additional buying interest into the earnings catalyst. Is Under Armour Starting To Look Attractive
• Neutral Sentiment: Earnings calendar/expectations — multiple outlets note Under Armour is projected to post results this week; the street has a mixed consensus and recent quarterly results showed a small EPS beat but year‑over‑year revenue decline, so the upcoming release is a true catalyst but outcome is uncertain. Under Armour Projected to Post Earnings
• Neutral Sentiment: Institutional activity is notable — hedge funds and large managers have been adjusting positions (some buying), which increases liquidity and interest but doesn’t guarantee direction. MarketBeat Under Armour Coverage
• Negative Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $5 price target, which sits below the stock’s recent trading level and could restrain upside if other analysts follow suit. Telsey Market Perform on Under Armour

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.