Amazon.com, Inc. $AMZN Shares Bought by First National Advisers LLC

First National Advisers LLC grew its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 4.8% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 94,382 shares of the e-commerce giant’s stock after acquiring an additional 4,302 shares during the period. Amazon.com comprises approximately 2.8% of First National Advisers LLC’s holdings, making the stock its 6th biggest holding. First National Advisers LLC’s holdings in Amazon.com were worth $20,724,000 as of its most recent SEC filing.

A number of other institutional investors have also recently added to or reduced their stakes in the business. Brighton Jones LLC lifted its position in Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the period. Bank Pictet & Cie Europe AG lifted its position in shares of Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after purchasing an additional 54,987 shares in the last quarter. Highview Capital Management LLC DE lifted its position in shares of Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC purchased a new position in shares of Amazon.com in the fourth quarter valued at $2,153,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $232.71, for a total value of $1,113,284.64. Following the completion of the transaction, the chief executive officer directly owned 498,182 shares of the company’s stock, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 47,061 shares of company stock worth $10,351,262. Company insiders own 10.80% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst and institutional bullishness — several firms (Wedbush, Jefferies, Citizens) and some large buyers have reiterated Outperform/Buy views and nudged price targets higher, supporting investor confidence in AWS-driven upside. Amazon shares ‘a coiled spring’ going into Q4 report: UBS
• Positive Sentiment: Faster delivery and scale — Amazon reported major improvements in logistics (13B Prime deliveries globally; 30% more same/next‑day deliveries in the U.S.), which should boost sales/retention and margin leverage in retail. Amazon is ratcheting up fast delivery and raising the stakes for rivals like Walmart
• Positive Sentiment: High‑profile buyers and analyst upgrades — notable purchases (e.g., ARK/Cathie Wood) and upgraded forecasts keep momentum among buy‑side funds ahead of earnings. Cathie Wood Buys Nearly $2M of Amazon Stock Ahead of Q4 Earnings
• Neutral Sentiment: Earnings as the key catalyst — options markets are pricing a large post‑earnings move (~8%), raising short‑term volatility risk; results will likely drive the next directional leg. Options Traders Are Expecting an 8.01% Move in AMZN Stock
• Neutral Sentiment: Market positioning — many analysts have raised targets (median near $300) and institutional flows are active; that helps upside but also concentrates expectations into earnings. Amazon Stock Opinions on Q4 Earnings Preview
• Negative Sentiment: Power‑grid delays in Europe threaten AWS data‑center expansion and timing of capacity builds — this can slow revenue/capacity ramp and push out expected AI‑related capex benefits. Power grid delays challenge Amazon’s data center expansion in Europe
• Negative Sentiment: AWS limitations and long‑horizon bets questioned — AWS chief Matt Garman pushed back on space/orbital data centers as “pretty far” from reality, tempering hype around new expansion narratives. Amazon AWS CEO Matt Garman pushes back against Elon Musk’s space data centers plan
• Negative Sentiment: Workforce reductions and retail partnership pullbacks — reports of another ~2,200 Seattle job cuts and Saks winding down its luxury partnership raise execution and revenue‑mix concerns. Amazon Cuts Another 2,200 Jobs in Seattle

Amazon.com Stock Performance

Shares of AMZN opened at $238.62 on Wednesday. The stock has a market capitalization of $2.55 trillion, a PE ratio of 33.70, a price-to-earnings-growth ratio of 1.52 and a beta of 1.37. The business’s fifty day moving average price is $234.02 and its 200 day moving average price is $229.94. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60.

Wall Street Analysts Forecast Growth

Several equities research analysts recently issued reports on the stock. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Amazon.com in a research note on Monday, December 29th. Raymond James Financial lowered their target price on Amazon.com from $275.00 to $260.00 and set an “outperform” rating for the company in a research note on Thursday, January 15th. Wall Street Zen lowered Amazon.com from a “buy” rating to a “hold” rating in a research report on Saturday, January 10th. Rosenblatt Securities reissued a “buy” rating and issued a $305.00 price target on shares of Amazon.com in a report on Thursday, December 4th. Finally, Cantor Fitzgerald set a $260.00 price objective on Amazon.com and gave the company an “overweight” rating in a research note on Thursday, January 8th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $296.37.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.