Brian Doubles Sells 217,554 Shares of Synchrony Financial (NYSE:SYF) Stock

Synchrony Financial (NYSE:SYF) insider Brian Doubles sold 217,554 shares of the stock in a transaction on Monday, March 2nd. The stock was sold at an average price of $68.68, for a total transaction of $14,941,608.72. Following the sale, the insider owned 829,222 shares of the company’s stock, valued at approximately $56,950,966.96. This represents a 20.78% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link.

Synchrony Financial Trading Up 0.9%

NYSE SYF opened at $69.25 on Thursday. The firm’s fifty day moving average is $76.76 and its two-hundred day moving average is $75.93. Synchrony Financial has a one year low of $40.54 and a one year high of $88.77. The company has a debt-to-equity ratio of 0.98, a quick ratio of 1.24 and a current ratio of 1.24. The firm has a market cap of $24.07 billion, a PE ratio of 7.45, a P/E/G ratio of 0.61 and a beta of 1.42.

Synchrony Financial (NYSE:SYF) last released its quarterly earnings results on Tuesday, January 27th. The financial services provider reported $2.18 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.02 by $0.16. The firm had revenue of $3.79 billion for the quarter, compared to analyst estimates of $3.84 billion. Synchrony Financial had a return on equity of 23.07% and a net margin of 15.72%.The business’s revenue was down .2% on a year-over-year basis. During the same quarter last year, the company posted $1.91 earnings per share. Synchrony Financial has set its FY 2026 guidance at 9.100-9.500 EPS. Analysts expect that Synchrony Financial will post 7.67 earnings per share for the current year.

Synchrony Financial Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, February 6th were issued a $0.30 dividend. The ex-dividend date of this dividend was Friday, February 6th. This represents a $1.20 dividend on an annualized basis and a dividend yield of 1.7%. Synchrony Financial’s payout ratio is presently 12.92%.

Institutional Investors Weigh In On Synchrony Financial

A number of hedge funds and other institutional investors have recently modified their holdings of SYF. Donoghue Forlines LLC acquired a new stake in shares of Synchrony Financial in the third quarter valued at approximately $2,064,000. Brandywine Global Investment Management LLC lifted its stake in Synchrony Financial by 56.5% in the 2nd quarter. Brandywine Global Investment Management LLC now owns 370,383 shares of the financial services provider’s stock valued at $24,719,000 after buying an additional 133,780 shares in the last quarter. Nordea Investment Management AB lifted its stake in Synchrony Financial by 7.9% in the 3rd quarter. Nordea Investment Management AB now owns 4,542,336 shares of the financial services provider’s stock valued at $318,236,000 after buying an additional 333,093 shares in the last quarter. Ritholtz Wealth Management boosted its stake in shares of Synchrony Financial by 73.8% during the third quarter. Ritholtz Wealth Management now owns 77,220 shares of the financial services provider’s stock valued at $5,486,000 after acquiring an additional 32,802 shares during the last quarter. Finally, AQR Capital Management LLC increased its position in Synchrony Financial by 6.1% during the 2nd quarter. AQR Capital Management LLC now owns 4,266,366 shares of the financial services provider’s stock worth $284,737,000 after purchasing an additional 245,527 shares in the last quarter. 96.48% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several equities analysts have issued reports on the stock. Weiss Ratings reissued a “buy (b-)” rating on shares of Synchrony Financial in a research note on Wednesday, January 21st. Royal Bank Of Canada dropped their price target on shares of Synchrony Financial from $91.00 to $85.00 and set a “sector perform” rating on the stock in a research note on Wednesday, January 28th. TD Cowen raised their price objective on shares of Synchrony Financial from $91.00 to $100.00 and gave the company a “buy” rating in a research report on Thursday, January 8th. Wolfe Research started coverage on Synchrony Financial in a research report on Monday, December 8th. They set an “outperform” rating and a $92.00 target price on the stock. Finally, JPMorgan Chase & Co. cut their target price on Synchrony Financial from $86.00 to $84.00 and set a “neutral” rating for the company in a research note on Wednesday, January 28th. One investment analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating and seven have issued a Hold rating to the stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $87.11.

Synchrony Financial News Summary

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Consumer/merchant tailwind — surveys show rising consumer use of generative AI as a shopping advisor, which could lift card spend, merchant partnerships and demand for Synchrony’s financing and loyalty products. Generative AI Shopping Survey
• Positive Sentiment: Solid recent results and outlook — Synchrony beat Q4 EPS expectations ($2.18 vs. $2.02) and set FY2026 EPS guidance at $9.10–$9.50, supporting the credit franchise’s earnings power and capital return capacity. MarketBeat SYF
• Neutral Sentiment: Investor outreach — Synchrony’s CFO will present at the 2026 RBC Global Financial Institutions Conference; this is routine but could provide management color on credit trends, capital and buybacks. RBC Conference Notice
• Neutral Sentiment: Dividend support — Synchrony recently paid a $0.30 quarterly dividend (annualized $1.20, ~1.8% yield), which underpins income-focused demand but is a modest yield relative to peers. Dividend Details
• Negative Sentiment: Large insider selling — multiple executives disclosed sales on Mar 2–3 totaling roughly ~$22M (notable: Brian D. Doubles ~217,554 shares, ~$14.94M). Traders often interpret concentrated insider sales as a near-term negative for sentiment until clarified. SEC filings: Brian Doubles Form 4, Darrell Owens Form 4, Brian J. Wenzel Form 4

About Synchrony Financial

Synchrony Financial (NYSE: SYF) is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants’ checkout experiences.