CENTRAL TRUST Co lessened its holdings in Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 1.5% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 325,121 shares of the e-commerce giant’s stock after selling 4,819 shares during the quarter. Amazon.com makes up approximately 1.5% of CENTRAL TRUST Co’s holdings, making the stock its 16th biggest holding. CENTRAL TRUST Co’s holdings in Amazon.com were worth $71,387,000 at the end of the most recent quarter.
A number of other institutional investors and hedge funds have also modified their holdings of the business. Aspire Capital Advisors LLC lifted its holdings in Amazon.com by 1.9% in the third quarter. Aspire Capital Advisors LLC now owns 22,946 shares of the e-commerce giant’s stock valued at $5,038,000 after buying an additional 420 shares during the period. Rothschild Capital Partners LLC raised its position in shares of Amazon.com by 0.4% during the 3rd quarter. Rothschild Capital Partners LLC now owns 145,739 shares of the e-commerce giant’s stock valued at $32,000,000 after acquiring an additional 561 shares during the last quarter. Acorn Creek Capital LLC lifted its stake in shares of Amazon.com by 2.9% in the 3rd quarter. Acorn Creek Capital LLC now owns 9,108 shares of the e-commerce giant’s stock valued at $2,000,000 after purchasing an additional 259 shares during the period. Bridge Generations Wealth Management LLC boosted its position in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Finally, Lafayette Investments Inc. grew its stake in shares of Amazon.com by 2.7% during the third quarter. Lafayette Investments Inc. now owns 20,462 shares of the e-commerce giant’s stock worth $4,493,000 after purchasing an additional 537 shares during the period. 72.20% of the stock is owned by institutional investors.
Amazon.com Stock Up 1.0%
AMZN stock opened at $218.94 on Friday. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The stock has a market capitalization of $2.35 trillion, a P/E ratio of 30.54, a P/E/G ratio of 1.63 and a beta of 1.40. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The business has a 50-day moving average of $225.21 and a 200-day moving average of $227.33.
Trending Headlines about Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS launched an AI‑enabled platform for healthcare (Amazon Connect Health), expanding addressable market and recurring cloud workloads for higher‑margin AWS services. Amazon launches AI-enabled platform to automate healthcare administrative tasks
- Positive Sentiment: Bank of America, TD Cowen and other analysts are reiterating bullish views tied to AWS’s AI positioning (Anthropic/OpenAI relationships), lifting medium‑term revenue expectations and price targets. ‘This Could Change the AWS Story,’ Says BofA about Amazon Stock
- Positive Sentiment: Active managers are adding exposure (ARK/other funds bought AMZN), signaling conviction that AI capex will sustain AWS growth. Institutional buys can support multiple‑month momentum. ARK Invest’s Latest Moves: Amazon (AMZN) In, Roku (ROKU) Out – March 2026 Trades
- Positive Sentiment: Tangible AWS capacity build: Amazon Data Services bought George Washington University’s Virginia campus for $427M, underscoring long‑term infrastructure expansion to support cloud/AI demand. Amazon (AMZN) Buys George Washington University’s Virginia Campus for $427 Million
- Neutral Sentiment: Amazon joined other tech firms in a White House “Ratepayer Protection Pledge” to cover AI data‑center power costs — clears a PR/political concern but is non‑binding and unlikely to change near‑term economics. Tech Giants Sign Ratepayer Protection Pledge On Power For Data Centers
- Negative Sentiment: Security & operational risk: AWS facilities in the UAE/Bahrain were hit or affected by drone strikes, causing structural damage and regional outages and highlighting geopolitical exposure for key cloud infrastructure. AWS Drone Strikes Test Amazon Cloud Resilience And Investor Risk Views
- Negative Sentiment: Customer‑facing outage: Amazon’s online store and app experienced outages for tens of thousands of users, raising concerns about reliability and potential short‑term revenue/PR impact. Amazon online store suffers outage for some users
- Negative Sentiment: Cost‑cutting signals: Amazon confirmed layoffs (~100 white‑collar roles) in its robotics unit — consistent with prior cuts and may slow product roadmaps or near‑term robotics revenue. Amazon cuts more jobs; this time in robotics unit
- Negative Sentiment: Insider selling (small CEO sale disclosed) continues to show up in filings; while amounts are modest relative to market cap, persistent sales can weigh on sentiment. SEC Form 4 — insider sale disclosure
Wall Street Analyst Weigh In
AMZN has been the topic of several analyst reports. Jefferies Financial Group reissued a “buy” rating on shares of Amazon.com in a research note on Monday, February 2nd. President Capital cut their price target on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. Stifel Nicolaus set a $300.00 price objective on shares of Amazon.com and gave the stock a “buy” rating in a research note on Tuesday, January 27th. Wolfe Research restated an “outperform” rating and set a $275.00 price objective on shares of Amazon.com in a report on Monday, January 5th. Finally, Scotiabank reiterated an “outperform” rating and issued a $275.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.29.
Insiders Place Their Bets
In other Amazon.com news, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $8,461,661.70. The trade was a 20.54% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 71,686 shares of company stock valued at $14,688,739 over the last 90 days. 9.70% of the stock is currently owned by company insiders.
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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