Atria Investments Inc Decreases Stock Position in Amazon.com, Inc. $AMZN

Atria Investments Inc lowered its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.0% during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 517,125 shares of the e-commerce giant’s stock after selling 16,242 shares during the quarter. Amazon.com accounts for about 1.3% of Atria Investments Inc’s investment portfolio, making the stock its 4th largest position. Atria Investments Inc’s holdings in Amazon.com were worth $113,545,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently modified their holdings of the company. Norges Bank purchased a new stake in shares of Amazon.com during the second quarter worth about $27,438,011,000. Nuveen LLC bought a new position in Amazon.com in the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. boosted its stake in Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the period. Laurel Wealth Advisors LLC grew its holdings in Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after buying an additional 12,122,668 shares in the last quarter. Finally, Goldman Sachs Group Inc. raised its position in shares of Amazon.com by 21.3% during the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock valued at $11,017,657,000 after buying an additional 10,176,835 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several equities analysts recently weighed in on the stock. Jefferies Financial Group reaffirmed a “buy” rating on shares of Amazon.com in a research note on Monday, February 2nd. Wall Street Zen cut Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Guggenheim reissued a “buy” rating and set a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. The Goldman Sachs Group raised their price target on Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a report on Wednesday, January 14th. Finally, Raymond James Financial decreased their price objective on Amazon.com from $260.00 to $225.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and an average price target of $287.29.

Insider Activity

In related news, VP Shelley Reynolds sold 2,695 shares of Amazon.com stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at $24,662,702. The trade was a 2.20% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the sale, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 71,686 shares of company stock valued at $14,688,739. Company insiders own 9.70% of the company’s stock.

Amazon.com Stock Up 1.0%

Shares of NASDAQ AMZN opened at $218.94 on Friday. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The firm has a market capitalization of $2.35 trillion, a price-to-earnings ratio of 30.54, a PEG ratio of 1.63 and a beta of 1.40. The stock has a 50 day moving average price of $225.21 and a 200 day moving average price of $227.33. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the firm earned $1.86 earnings per share. The company’s revenue for the quarter was up 13.6% on a year-over-year basis. Sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launched an AI‑enabled platform for healthcare (Amazon Connect Health), expanding addressable market and recurring cloud workloads for higher‑margin AWS services. Amazon launches AI-enabled platform to automate healthcare administrative tasks
• Positive Sentiment: Bank of America, TD Cowen and other analysts are reiterating bullish views tied to AWS’s AI positioning (Anthropic/OpenAI relationships), lifting medium‑term revenue expectations and price targets. ‘This Could Change the AWS Story,’ Says BofA about Amazon Stock
• Positive Sentiment: Active managers are adding exposure (ARK/other funds bought AMZN), signaling conviction that AI capex will sustain AWS growth. Institutional buys can support multiple‑month momentum. ARK Invest’s Latest Moves: Amazon (AMZN) In, Roku (ROKU) Out – March 2026 Trades
• Positive Sentiment: Tangible AWS capacity build: Amazon Data Services bought George Washington University’s Virginia campus for $427M, underscoring long‑term infrastructure expansion to support cloud/AI demand. Amazon (AMZN) Buys George Washington University’s Virginia Campus for $427 Million
• Neutral Sentiment: Amazon joined other tech firms in a White House “Ratepayer Protection Pledge” to cover AI data‑center power costs — clears a PR/political concern but is non‑binding and unlikely to change near‑term economics. Tech Giants Sign Ratepayer Protection Pledge On Power For Data Centers
• Negative Sentiment: Security & operational risk: AWS facilities in the UAE/Bahrain were hit or affected by drone strikes, causing structural damage and regional outages and highlighting geopolitical exposure for key cloud infrastructure. AWS Drone Strikes Test Amazon Cloud Resilience And Investor Risk Views
• Negative Sentiment: Customer‑facing outage: Amazon’s online store and app experienced outages for tens of thousands of users, raising concerns about reliability and potential short‑term revenue/PR impact. Amazon online store suffers outage for some users
• Negative Sentiment: Cost‑cutting signals: Amazon confirmed layoffs (~100 white‑collar roles) in its robotics unit — consistent with prior cuts and may slow product roadmaps or near‑term robotics revenue. Amazon cuts more jobs; this time in robotics unit
• Negative Sentiment: Insider selling (small CEO sale disclosed) continues to show up in filings; while amounts are modest relative to market cap, persistent sales can weigh on sentiment. SEC Form 4 — insider sale disclosure

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.