BTIG Research Issues Pessimistic Forecast for Unity Software (NYSE:U) Stock Price

Unity Software (NYSE:U) had its price target reduced by research analysts at BTIG Research from $41.00 to $39.00 in a report released on Friday,Benzinga reports. The firm presently has a “buy” rating on the stock. BTIG Research’s price objective points to a potential upside of 100.29% from the company’s current price.

U has been the subject of several other reports. Wedbush reiterated an “outperform” rating and issued a $30.00 price objective on shares of Unity Software in a research report on Friday, March 13th. Morgan Stanley lifted their price target on shares of Unity Software from $48.00 to $52.00 and gave the company an “overweight” rating in a research note on Tuesday, January 13th. UBS Group lowered their price objective on shares of Unity Software from $46.00 to $32.00 and set a “neutral” rating for the company in a research report on Tuesday, February 10th. Needham & Company LLC restated a “buy” rating and set a $35.00 price objective on shares of Unity Software in a report on Friday. Finally, Barclays cut their price objective on shares of Unity Software from $35.00 to $28.00 and set an “equal weight” rating on the stock in a research report on Thursday, February 12th. One analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating, eight have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $37.41.

Unity Software Stock Performance

Shares of Unity Software stock opened at $19.47 on Friday. The stock’s fifty day simple moving average is $24.34 and its 200 day simple moving average is $35.74. The company has a current ratio of 1.84, a quick ratio of 1.84 and a debt-to-equity ratio of 0.52. The company has a market capitalization of $8.43 billion, a PE ratio of -20.28, a PEG ratio of 10.43 and a beta of 2.14. Unity Software has a 12 month low of $15.33 and a 12 month high of $52.15.

Unity Software (NYSE:U) last posted its earnings results on Wednesday, February 11th. The company reported $0.24 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.20 by $0.04. The firm had revenue of $503.09 million during the quarter, compared to analysts’ expectations of $490.64 million. Unity Software had a negative return on equity of 4.76% and a negative net margin of 21.77%.The company’s revenue was up 10.1% on a year-over-year basis. During the same period in the previous year, the firm earned ($0.30) earnings per share. On average, research analysts predict that Unity Software will post -1.25 EPS for the current year.

Insiders Place Their Bets

In other Unity Software news, CFO Jarrod Yahes sold 12,196 shares of the company’s stock in a transaction that occurred on Wednesday, February 25th. The stock was sold at an average price of $18.07, for a total transaction of $220,381.72. Following the completion of the transaction, the chief financial officer owned 533,933 shares of the company’s stock, valued at $9,648,169.31. This represents a 2.23% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, CAO Mark Barrysmith sold 10,578 shares of the firm’s stock in a transaction that occurred on Wednesday, February 25th. The stock was sold at an average price of $18.07, for a total transaction of $191,144.46. Following the transaction, the chief accounting officer directly owned 383,901 shares of the company’s stock, valued at $6,937,091.07. This represents a 2.68% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 41,684 shares of company stock valued at $773,350 in the last quarter. 3.61% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Unity Software

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Root Financial Partners LLC bought a new stake in Unity Software during the 3rd quarter worth about $27,000. REAP Financial Group LLC bought a new position in shares of Unity Software in the 4th quarter valued at about $28,000. Larson Financial Group LLC increased its position in shares of Unity Software by 88.1% in the third quarter. Larson Financial Group LLC now owns 728 shares of the company’s stock valued at $29,000 after acquiring an additional 341 shares during the last quarter. V Square Quantitative Management LLC acquired a new stake in shares of Unity Software in the fourth quarter valued at about $30,000. Finally, IFP Advisors Inc bought a new stake in Unity Software during the third quarter worth about $33,000. 73.46% of the stock is currently owned by institutional investors and hedge funds.

Key Unity Software News

Here are the key news stories impacting Unity Software this week:

• Positive Sentiment: Preliminary Q1 beat — Unity said preliminary revenue of $505M–$508M (vs. prior guidance $480M–$490M) and Adjusted EBITDA $130M–$135M (vs. $105M–$110M); management cited Unity V as a driver and flagged a plan to exit non‑strategic ad units to boost growth/profitability. Business Wire: Preliminary Results
• Positive Sentiment: Market reaction & company update — Coverage notes the upbeat preview and strategic shake‑up as the immediate reason for the rally. Investors are treating the combination of better-than-expected Q1 metrics and a streamlined business mix as meaningful de‑risking. Proactive Investors: Shares Jump After Upbeat Preliminary Results
• Positive Sentiment: Analyst support — Multiple firms reiterated/raised ratings and targets (e.g., Morgan Stanley raised its price target to $32 and set an “overweight” rating; Citizens/JMP reaffirmed a $37 Market Outperform). Those actions lend credibility to the rebound thesis and support buying interest. Benzinga: Analyst Actions
• Positive Sentiment: Heavy call buying — Unusually large options activity: ~57,327 call contracts traded (≈15% above typical daily call volume), consistent with directional bullish speculation or hedged positions ahead of the print. (No link)
• Positive Sentiment: China sale speculation — Reports that China asset sale talk has intensified are fueling M&A speculation, which can attract event‑driven buyers and bid up the stock while details remain unresolved. 247wallst: China Sale Talk
• Neutral Sentiment: Guidance/preview coverage — Several outlets are highlighting the company’s updated Q1 outlook and strategic changes; that coverage increases visibility but outcomes depend on the formal earnings release and management commentary. Benzinga: What’s Behind The Jump
• Negative Sentiment: Competitive / adtech skepticism — Comparative analyses argue rival Digital Turbine may have the edge in adtech metrics (ODS/AGP growth) and point to lingering weaknesses in parts of Unity’s ad platform, which could cap upside if execution stalls. Zacks: APPS vs U AdTech Comparison
• Negative Sentiment: Mixed analyst moves — Some firms trimmed price targets (e.g., Wells Fargo lowered its target from $38 to $29 despite keeping an “overweight” call), reflecting ongoing model risk and differing views on longer‑term monetization — a reminder the recovery isn’t unanimous. Benzinga: Analyst Notes

About Unity Software

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.