Beacon Investment Advisory Services Inc. Increases Stake in ServiceNow, Inc. $NOW

Beacon Investment Advisory Services Inc. raised its stake in ServiceNow, Inc. (NYSE:NOW) by 299.4% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 49,283 shares of the information technology services provider’s stock after acquiring an additional 36,944 shares during the quarter. Beacon Investment Advisory Services Inc.’s holdings in ServiceNow were worth $7,550,000 at the end of the most recent reporting period.

Several other hedge funds have also bought and sold shares of NOW. Focus Financial Network Inc. grew its holdings in ServiceNow by 286.1% in the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock valued at $8,219,000 after purchasing an additional 39,756 shares during the period. Sei Investments Co. increased its position in shares of ServiceNow by 7.1% in the third quarter. Sei Investments Co. now owns 396,517 shares of the information technology services provider’s stock valued at $364,903,000 after buying an additional 26,241 shares in the last quarter. Jacobs & Co. CA raised its stake in shares of ServiceNow by 477.3% during the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock worth $9,228,000 after buying an additional 49,809 shares during the period. Temasek Holdings Private Ltd lifted its position in shares of ServiceNow by 29.8% during the 3rd quarter. Temasek Holdings Private Ltd now owns 117,005 shares of the information technology services provider’s stock valued at $107,677,000 after buying an additional 26,850 shares in the last quarter. Finally, Legacy Wealth Asset Management LLC lifted its position in shares of ServiceNow by 428.0% during the 4th quarter. Legacy Wealth Asset Management LLC now owns 11,610 shares of the information technology services provider’s stock valued at $1,779,000 after buying an additional 9,411 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts recently commented on NOW shares. Royal Bank Of Canada cut their price target on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a report on Monday, February 9th. DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. Wall Street Zen lowered shares of ServiceNow from a “buy” rating to a “hold” rating in a research report on Saturday, February 28th. Needham & Company LLC reissued a “buy” rating and set a $155.00 target price on shares of ServiceNow in a research note on Thursday, February 5th. Finally, BNP Paribas Exane upgraded shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 price target for the company in a research report on Monday, March 16th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $192.61.

ServiceNow Price Performance

NYSE:NOW opened at $99.58 on Monday. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48. The stock has a market cap of $104.16 billion, a PE ratio of 59.70, a P/E/G ratio of 1.68 and a beta of 0.99. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The stock has a 50 day moving average price of $112.88 and a 200 day moving average price of $149.78.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.73 earnings per share. Equities research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow expanded security and distribution partnerships to make AI agents safer for enterprise workloads — deals with Zenity (agent security/posture/vulnerability), deeper ties with Cohesity (data resilience) and Carahsoft (public-sector distribution) should reduce adoption risk and accelerate enterprise deployments. ServiceNow Partnerships Aim To Make AI Agents Safer For Enterprise Workloads
• Positive Sentiment: An institutional investor note highlights product growth as ServiceNow transforms into an AI‑powered enterprise platform — an endorsement from a large fund supports the narrative of durable revenue expansion. ServiceNow (NOW) Products See Growth Amid Transformation into AI-Powered Enterprise Platform
• Positive Sentiment: inMorphis was named ServiceNow Partner of the Year 2026 for Risk & Security in APAC — signals stronger regional go‑to‑market traction that can drive adoption and services revenue in growth markets. inMorphis Named as ServiceNow Partner of the Year 2026 – Risk & Security – Asia Pacific
• Positive Sentiment: Analyst coverage remains constructive — a Zacks piece reiterates ServiceNow’s profile as a strong growth stock based on style/growth metrics, which can underpin investor interest when sentiment stabilizes. Here’s Why ServiceNow (NOW) is a Strong Growth Stock
• Neutral Sentiment: Earnings season is the immediate catalyst — previews expect double‑digit earnings expansion for the upcoming quarter, so results and guidance will likely drive near‑term volatility. ServiceNow Earnings Preview: What to Expect
• Neutral Sentiment: Company messaging on “people‑first” AI enablement (HR and middle‑manager focus) shows ServiceNow pushing adoption via change management rather than purely technical sells — strategically important but not an immediate revenue swing. The Role of “AI Enablement” in HR
• Negative Sentiment: Broader market weakness and valuation worries are pressuring the stock — recent commentary questions whether current prices properly reflect growth vs. risk after a steep multi‑quarter decline from prior highs, increasing downside sensitivity into earnings. Has Market Weakness Created A Fresh Opening In ServiceNow (NOW) Stock?

Insider Transactions at ServiceNow

In other news, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 in the last quarter. Company insiders own 0.34% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.