ZW Data Action Technologies (NASDAQ:CNET – Get Free Report) and USA Today (NYSE:TDAY – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.
Risk and Volatility
ZW Data Action Technologies has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500. Comparatively, USA Today has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent recommendations and price targets for ZW Data Action Technologies and USA Today, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ZW Data Action Technologies | 1 | 0 | 0 | 0 | 1.00 |
| USA Today | 0 | 2 | 2 | 0 | 2.50 |
Profitability
This table compares ZW Data Action Technologies and USA Today’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ZW Data Action Technologies | -33.25% | -59.11% | -21.51% |
| USA Today | 0.08% | 5.68% | 0.54% |
Institutional & Insider Ownership
0.0% of ZW Data Action Technologies shares are held by institutional investors. Comparatively, 76.7% of USA Today shares are held by institutional investors. 12.2% of ZW Data Action Technologies shares are held by insiders. Comparatively, 4.2% of USA Today shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares ZW Data Action Technologies and USA Today”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ZW Data Action Technologies | $15.44 million | 0.14 | -$3.76 million | ($0.74) | -0.92 |
| USA Today | $2.30 billion | 0.43 | $1.75 million | ($0.11) | -61.73 |
USA Today has higher revenue and earnings than ZW Data Action Technologies. USA Today is trading at a lower price-to-earnings ratio than ZW Data Action Technologies, indicating that it is currently the more affordable of the two stocks.
Summary
USA Today beats ZW Data Action Technologies on 12 of the 14 factors compared between the two stocks.
About ZW Data Action Technologies
ZW Data Action Technologies Inc., through its subsidiaries, offers omni-channel advertising, precision marketing, and data analysis management systems in the People’s Republic of China. The company offers Internet advertising, precision marketing, and related data services to small and medium enterprises through its Internet portals, including 28.com and liansuo.com that provide advertisers with tools to build sales channels in the form of franchisees, sales agents, distributors, and/or resellers. It also develops and operates blockchain technology-based products and services, as well as blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, the company offers other e-commerce O2O advertising, and marketing and related value-added technical services. Additionally, it offers online-content production, distribution, promotion, and live streamer training and management services. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Beijing, the People’s Republic of China.
About USA Today
Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.
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