Sony Corporation (NYSE:SONY) Receives $22.00 Consensus Target Price from Brokerages

Shares of Sony Corporation (NYSE:SONY) have been assigned a consensus recommendation of “Hold” from the six research firms that are currently covering the company, MarketBeat.com reports. One investment analyst has rated the stock with a sell recommendation, two have given a hold recommendation and three have assigned a buy recommendation to the company. The average 12-month price objective among brokers that have updated their coverage on the stock in the last year is $22.00.

A number of equities analysts have recently weighed in on the company. Sanford C. Bernstein reaffirmed a “market perform” rating and issued a $22.00 price objective (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Friday, February 20th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Finally, Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th.

Hedge Funds Weigh In On Sony

A number of hedge funds and other institutional investors have recently modified their holdings of SONY. Brighton Jones LLC grew its stake in Sony by 422.0% during the fourth quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock valued at $421,000 after acquiring an additional 16,094 shares in the last quarter. AQR Capital Management LLC lifted its stake in Sony by 26.7% in the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after purchasing an additional 37,677 shares in the last quarter. Sivia Capital Partners LLC lifted its stake in Sony by 23.4% in the 2nd quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock worth $573,000 after purchasing an additional 4,172 shares in the last quarter. JPMorgan Chase & Co. boosted its holdings in shares of Sony by 16.5% during the 2nd quarter. JPMorgan Chase & Co. now owns 1,541,930 shares of the company’s stock valued at $40,136,000 after purchasing an additional 218,871 shares during the last quarter. Finally, Rhumbline Advisers boosted its holdings in shares of Sony by 4.1% during the 2nd quarter. Rhumbline Advisers now owns 91,375 shares of the company’s stock valued at $2,378,000 after purchasing an additional 3,592 shares during the last quarter. Institutional investors own 14.05% of the company’s stock.

Key Stories Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: New Bravia TVs, home-theater speakers and upgraded soundbars launch for 2026 — expands product refresh cycle and content/hardware revenue opportunities in the TV/home-audio segment. Sony Unveils New Bravia TVs, Home Theater Speakers And Soundbars
• Neutral Sentiment: Amazon and seasonal promotions are discounting Sony headphones, earbuds and TVs — may boost short-term unit sales but can compress margins if sustained. Amazon is blowing out Sony headphones, earbuds, and TVs for up to 46% off during the Big Spring Sale
• Neutral Sentiment: Supreme Court declined Sony’s request related to online piracy enforcement — a legal setback but unlikely to have material near-term financial impact. Supreme Court rejects Sony’s attempt to kick music pirates off the Internet
• Negative Sentiment: Sony is raising PS5 prices globally (U.S. console price increases of ~$100 for standard models and up to $150 for Pro) citing surging memory-chip and component costs — second hike in under a year. While the move helps protect margins, investors worry it will reduce demand and highlight margin pressure from input-cost inflation; this is the main near-term negative catalyst. Sony to hike PlayStation 5 prices again as memory chip costs surge
• Negative Sentiment: Sony and Honda have scrapped the Afeela EV launch and the joint-venture’s planned U.S. debut — removes a potential long-term growth avenue and may signal strategic retrenchment; could reduce investor enthusiasm for Sony’s mobility ambitions. Sony-Honda joint venture scraps EV plans after Honda strategy overhaul

Sony Trading Up 0.0%

Shares of Sony stock opened at $19.92 on Friday. Sony has a fifty-two week low of $19.74 and a fifty-two week high of $30.34. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.22. The company has a market capitalization of $120.44 billion, a P/E ratio of -99.57, a P/E/G ratio of 7.07 and a beta of 0.94. The company has a fifty day moving average of $21.97 and a 200 day moving average of $25.79.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.