ServiceNow, Inc. $NOW Shares Acquired by Brookstone Capital Management

Brookstone Capital Management grew its position in ServiceNow, Inc. (NYSE:NOW) by 428.0% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 91,158 shares of the information technology services provider’s stock after acquiring an additional 73,894 shares during the quarter. Brookstone Capital Management’s holdings in ServiceNow were worth $13,964,000 as of its most recent SEC filing.

A number of other institutional investors have also recently made changes to their positions in the company. Nordea Investment Management AB raised its stake in ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. SG Americas Securities LLC lifted its holdings in ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after purchasing an additional 1,789,388 shares in the last quarter. Sarasin & Partners LLP boosted its stake in ServiceNow by 386.2% during the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock worth $188,946,000 after purchasing an additional 979,740 shares during the last quarter. Congress Asset Management Co. grew its holdings in shares of ServiceNow by 385.4% during the fourth quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock worth $129,825,000 after buying an additional 672,898 shares in the last quarter. Finally, DAVENPORT & Co LLC grew its holdings in shares of ServiceNow by 408.0% during the fourth quarter. DAVENPORT & Co LLC now owns 583,433 shares of the information technology services provider’s stock worth $89,523,000 after buying an additional 468,581 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Bullish AI thesis — Analysts and commentators highlight ServiceNow’s positioning as an “agentic AI” leader, arguing its Now Assist and workflow platform drive durable subscription growth and contract wins; some see recent valuation compression as a buying opportunity. ServiceNow: A Strong Bet On Agentic AI
• Positive Sentiment: Partnerships deepen enterprise AI role — New integrations with Zenity, Vonage and Cohesity extend ServiceNow’s AI/control-tower role across security, voice workflows and data protection, which can boost platform stickiness and cross-sell over time. Do New AI Security Partnerships Quietly Recast ServiceNow’s (NOW) Role As The Enterprise Control Layer?
• Positive Sentiment: Short-term bargain hunting/rebound — Traders bought the dip after shares approached a 52-week low, producing a sharp intraday rebound that reflects opportunistic flows rather than a change in fundamentals. ServiceNow (NOW) Climbs 5.6% on Bargain-Hunting After Near Low
• Neutral Sentiment: Wells Fargo trims price target but keeps Overweight — The firm cut its target from $225 to $185 while maintaining an Overweight rating, signaling confidence in the business but lowering near-term expectations; the revised target still implies meaningful upside versus current levels. Wall Street Price Prediction: ServiceNow Price Target Set at $185
• Neutral Sentiment: Macro market backdrop is mixed — broader market moves (bond/yield fluctuations and risk-on/risk-off swings) are influencing tech multiples and could amplify volatility in growth names like ServiceNow. US Stock Market Today S&P 500 Futures Rise On Fed Caution And Bond Jitters
• Negative Sentiment: Cycle concerns and worst-quarter headlines — Coverage noting that ServiceNow is having a very weak quarter on record is weighing on sentiment; analysts say improvement could come later as AI adopters purchase more credits and renewals normalize, but near-term growth/visibility concerns persist. ServiceNow’s stock is having its worst quarter on record. What comes next?

ServiceNow Trading Down 0.5%

Shares of NOW opened at $104.44 on Wednesday. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48. The firm has a 50-day moving average price of $112.02 and a 200 day moving average price of $148.62. The firm has a market capitalization of $109.24 billion, a P/E ratio of 62.61, a P/E/G ratio of 1.76 and a beta of 0.99.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period in the previous year, the firm earned $0.73 earnings per share. Sell-side analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently commented on NOW shares. Mizuho reduced their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a research report on Wednesday, January 21st. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of ServiceNow in a research note on Thursday, January 29th. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Truist Financial set a $175.00 target price on shares of ServiceNow in a research note on Thursday, February 5th. Finally, Needham & Company LLC restated a “buy” rating and set a $155.00 target price on shares of ServiceNow in a report on Thursday, February 5th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $191.52.

Insider Transactions at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 16,237 shares of company stock worth $1,697,162 in the last 90 days. Insiders own 0.34% of the company’s stock.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.