Alaska Air Group (ALK) – Investment Analysts’ Recent Ratings Updates

A number of firms have modified their ratings and price targets on shares of Alaska Air Group (NYSE: ALK) recently:

• 4/1/2026 – Alaska Air Group had its price target lowered by The Goldman Sachs Group, Inc. from $68.00 to $61.00. They now have a “buy” rating on the stock.
• 4/1/2026 – Alaska Air Group had its price target lowered by Bank of America Corporation from $70.00 to $60.00. They now have a “buy” rating on the stock.
• 3/29/2026 – Alaska Air Group was upgraded by Wall Street Zen from “sell” to “hold”.
• 3/24/2026 – Alaska Air Group is now covered by BMO Capital Markets. They set an “outperform” rating and a $50.00 price target on the stock.
• 3/23/2026 – Alaska Air Group was upgraded by BMO Capital Markets to “strong-buy”.
• 3/23/2026 – Alaska Air Group had its price target lowered by UBS Group AG from $60.00 to $53.00. They now have a “buy” rating on the stock.
• 3/21/2026 – Alaska Air Group was downgraded by Wall Street Zen from “hold” to “sell”.
• 3/20/2026 – Alaska Air Group had its price target lowered by Citigroup Inc. from $69.00 to $51.00. They now have a “buy” rating on the stock.
• 3/16/2026 – Alaska Air Group had its price target lowered by UBS Group AG from $77.00 to $60.00. They now have a “buy” rating on the stock.
• 3/9/2026 – Alaska Air Group was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 3/9/2026 – Alaska Air Group had its price target lowered by TD Cowen from $63.00 to $54.00. They now have a “buy” rating on the stock.
• 3/7/2026 – Alaska Air Group was upgraded by Wall Street Zen from “sell” to “hold”.
• 2/13/2026 – Alaska Air Group was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.

Insiders Place Their Bets

In other Alaska Air Group news, EVP Andrew R. Harrison sold 14,500 shares of the stock in a transaction on Friday, February 13th. The stock was sold at an average price of $54.81, for a total transaction of $794,745.00. Following the sale, the executive vice president owned 20,195 shares in the company, valued at $1,106,887.95. This represents a 41.79% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CFO Shane R. Tackett sold 24,000 shares of the firm’s stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $57.15, for a total value of $1,371,600.00. Following the completion of the transaction, the chief financial officer directly owned 43,377 shares of the company’s stock, valued at $2,478,995.55. The trade was a 35.62% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 56,945 shares of company stock worth $3,204,569 over the last quarter. 1.00% of the stock is currently owned by company insiders.

Alaska Air Group is a publicly traded holding company headquartered in Seattle, Washington, that operates two main airlines—Alaska Airlines and Horizon Air. Through these carriers, the company offers scheduled passenger and cargo services across a network spanning the United States, Canada and Mexico. Its core business activities include domestic and international air transportation, loyalty program management under the Mileage Plan brand, and ancillary revenue streams such as baggage fees, in-flight sales and code-share partnerships with other global airlines.

The roots of Alaska Air Group trace back to the foundation of its flagship carrier, Alaska Airlines, in 1932.