Booking (NASDAQ:BKNG) Price Target Cut to $5,377.00 by Analysts at Wells Fargo & Company

Booking (NASDAQ:BKNG) had its target price trimmed by Wells Fargo & Company from $5,456.00 to $5,377.00 in a research report sent to investors on Wednesday morning, Marketbeat reports. The firm currently has an equal weight rating on the business services provider’s stock.

BKNG has been the subject of several other reports. Citizens Jmp reaffirmed a “market perform” rating on shares of Booking in a research report on Wednesday, February 4th. TD Cowen reissued a “buy” rating on shares of Booking in a research report on Thursday, February 19th. Barclays set a $5,500.00 target price on Booking and gave the stock an “overweight” rating in a research note on Thursday, February 19th. KeyCorp dropped their price target on shares of Booking from $6,500.00 to $5,935.00 and set an “overweight” rating on the stock in a research note on Thursday, February 19th. Finally, DA Davidson cut their price objective on shares of Booking from $6,600.00 to $6,000.00 and set a “buy” rating on the stock in a report on Thursday, February 19th. Twenty-nine investment analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $5,843.21.

Booking Stock Down 0.6%

Shares of Booking stock opened at $4,184.56 on Wednesday. Booking has a 52-week low of $3,765.45 and a 52-week high of $5,839.41. The company has a market capitalization of $132.53 billion, a P/E ratio of 25.19, a P/E/G ratio of 0.96 and a beta of 1.19. The company has a 50 day moving average of $4,402.78 and a 200 day moving average of $4,929.74.

Shares of Booking are scheduled to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly issued shares will be issued to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last posted its earnings results on Wednesday, February 18th. The business services provider reported $48.80 EPS for the quarter, beating the consensus estimate of $47.96 by $0.84. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. During the same quarter in the prior year, the company posted $41.55 earnings per share. Booking’s revenue for the quarter was up 16.0% compared to the same quarter last year. As a group, research analysts anticipate that Booking will post 209.92 earnings per share for the current fiscal year.

Booking Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, March 31st. Investors of record on Friday, March 6th were issued a dividend of $10.50 per share. This is an increase from Booking’s previous quarterly dividend of $9.60. This represents a $42.00 dividend on an annualized basis and a dividend yield of 1.0%. The ex-dividend date of this dividend was Friday, March 6th. Booking’s dividend payout ratio is 25.28%.

Insider Activity at Booking

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total value of $77,867.25. Following the transaction, the director directly owned 687 shares in the company, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Glenn D. Fogel sold 953 shares of the business’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the transaction, the chief executive officer directly owned 19,615 shares in the company, valued at approximately $101,631,984.10. The trade was a 4.63% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 2,749 shares of company stock worth $12,571,467 in the last quarter. Company insiders own 0.16% of the company’s stock.

Institutional Investors Weigh In On Booking

Several hedge funds have recently modified their holdings of the stock. KERR FINANCIAL PLANNING Corp purchased a new position in Booking during the 3rd quarter worth $26,000. Halbert Hargrove Global Advisors LLC boosted its holdings in shares of Booking by 150.0% in the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after acquiring an additional 3 shares in the last quarter. Guerra Advisors Inc purchased a new stake in shares of Booking in the third quarter valued at about $27,000. Daytona Street Capital LLC acquired a new position in shares of Booking during the fourth quarter worth about $27,000. Finally, Legacy Bridge LLC acquired a new position in shares of Booking during the fourth quarter worth about $27,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: D. E. Shaw has been increasing its long-term stake in BKNG, signaling institutional confidence that can support demand for the shares. D. E. Shaw Is Buying This Travel Stock
• Positive Sentiment: Booking added Kurt Sievers, former CEO of NXP Semiconductors, to its board — a governance/tech hire that could help product, payments or platform strategy. Investors often view experienced outside directors as a constructive governance signal. Kurt Sievers Appointed to Booking Board
• Positive Sentiment: Booking’s 25-for-1 stock split becomes effective early April, making shares more accessible to retail investors — a technical catalyst that can boost demand and volume in the near term. Inside Booking’s Historic Split
• Positive Sentiment: Seasonal travel strength (e.g., cherry-blossom and Asia demand) is highlighted in recent coverage, underlining demand tailwinds for Booking’s core Booking.com business as travel volumes recover. Cherry Blossom Demand Highlights Booking
• Neutral Sentiment: Wells Fargo trimmed its price target slightly but kept an “equal weight” rating, signaling a modest adjustment in expectations rather than a strong downgrade. Analysts’ commentary may keep trading volatile. Wells Fargo Adjusts Price Target
• Neutral Sentiment: Booking will webcast Q1 2026 results on April 28 — a key upcoming event that will likely drive near-term volatility and reset expectations. Q1 2026 Webcast Announcement
• Neutral Sentiment: Recent analyst and valuation pieces note that BKNG is trading below its recent highs after a year-to-date pullback, framing the share move as a possible buying opportunity for longer-term investors. Assessing Booking Valuation
• Negative Sentiment: Shares have underperformed recently (notable YTD decline), which can pressure sentiment and make the stock more sensitive to any execution or macro risks ahead of the earnings print. Stock Underperforms Market

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.