Hasbro (NASDAQ:HAS) Price Target Cut to $115.00 by Analysts at BNP Paribas Exane

Hasbro (NASDAQ:HAS) had its price target lowered by BNP Paribas Exane from $118.00 to $115.00 in a research report sent to investors on Wednesday, Marketbeat.com reports. BNP Paribas Exane currently has an outperform rating on the stock.

Other research analysts have also recently issued research reports about the company. Jefferies Financial Group raised their price target on Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research report on Friday, February 6th. Citigroup boosted their price objective on shares of Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a research report on Thursday, February 12th. Wall Street Zen upgraded shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Sunday, March 15th. UBS Group lifted their target price on shares of Hasbro from $99.00 to $110.00 and gave the stock a “buy” rating in a research report on Thursday, March 5th. Finally, Morgan Stanley upped their price target on shares of Hasbro from $103.00 to $119.00 and gave the company an “overweight” rating in a report on Wednesday, February 11th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, three have given a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and a consensus price target of $112.86.

Hasbro Price Performance

Shares of NASDAQ:HAS opened at $89.38 on Wednesday. The firm has a market capitalization of $12.57 billion, a price-to-earnings ratio of -38.03 and a beta of 0.54. The company has a debt-to-equity ratio of 4.89, a current ratio of 1.38 and a quick ratio of 1.24. The business’s 50 day simple moving average is $95.29 and its 200-day simple moving average is $84.90. Hasbro has a 12 month low of $49.00 and a 12 month high of $106.98.

Hasbro (NASDAQ:HAS) last released its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, beating the consensus estimate of $0.99 by $0.52. The firm had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.Hasbro’s quarterly revenue was up 31.3% on a year-over-year basis. During the same period last year, the business posted $0.46 EPS. As a group, equities analysts forecast that Hasbro will post 4.33 earnings per share for the current fiscal year.

Hasbro Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th were given a $0.70 dividend. This represents a $2.80 annualized dividend and a dividend yield of 3.1%. The ex-dividend date was Wednesday, February 18th. Hasbro’s dividend payout ratio is currently -119.15%.

Insider Buying and Selling

In related news, EVP Tarrant L. Sibley sold 15,148 shares of Hasbro stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the sale, the executive vice president owned 50,174 shares in the company, valued at approximately $5,267,266.52. This trade represents a 23.19% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Christian P. Cocks sold 196,411 shares of the company’s stock in a transaction dated Thursday, February 26th. The shares were sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the completion of the transaction, the chief executive officer owned 303,310 shares in the company, valued at approximately $30,431,092.30. This trade represents a 39.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 413,342 shares of company stock worth $42,241,679. 0.85% of the stock is owned by company insiders.

Hedge Funds Weigh In On Hasbro

Institutional investors and hedge funds have recently modified their holdings of the company. Hsbc Holdings PLC boosted its position in Hasbro by 11.3% during the fourth quarter. Hsbc Holdings PLC now owns 438,139 shares of the company’s stock worth $36,009,000 after acquiring an additional 44,481 shares during the last quarter. Rockefeller Capital Management L.P. raised its holdings in Hasbro by 2.5% in the 4th quarter. Rockefeller Capital Management L.P. now owns 6,090 shares of the company’s stock valued at $499,000 after acquiring an additional 151 shares during the last quarter. World Investment Advisors lifted its stake in shares of Hasbro by 54.7% during the 4th quarter. World Investment Advisors now owns 7,310 shares of the company’s stock worth $599,000 after purchasing an additional 2,586 shares during the period. Corient Private Wealth LLC boosted its holdings in shares of Hasbro by 70.3% during the fourth quarter. Corient Private Wealth LLC now owns 23,610 shares of the company’s stock worth $1,936,000 after purchasing an additional 9,744 shares during the last quarter. Finally, Kera Capital Partners Inc. boosted its holdings in shares of Hasbro by 68.0% during the fourth quarter. Kera Capital Partners Inc. now owns 6,699 shares of the company’s stock worth $598,000 after purchasing an additional 2,711 shares during the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro News Summary

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro says it opened a new U.S. distribution hub to reduce costs and speed deliveries, strengthening logistics and potentially improving margins and service levels over time. Hasbro opens distribution hub to cut costs, speed deliveries
• Positive Sentiment: TMX Transform announced a partnership to support Hasbro’s new Midway, GA distribution center, indicating planned execution support for the logistics initiative. TMX Transform Partners With Hasbro to Open New U.S. Distribution Center
• Positive Sentiment: Hasbro Entertainment named a VP of Production, a routine content/creative hire that supports its ongoing IP and media strategy. This is incremental and strategically positive for long-term IP monetization. Hasbro Entertainment Names VP of Production
• Neutral Sentiment: BNP Paribas Exane slightly trimmed its price target from $118 to $115 but kept an “outperform” rating — a modest signal that analysts still see upside despite near-term uncertainties. BNP Paribas adjusts price target on Hasbro to $115
• Neutral Sentiment: Analysts expect Hasbro’s Q1 results to show a single‑digit EPS decline, which sets a modestly cautious near‑term earnings bar ahead of the report. Hasbro’s Q1 2026 Earnings: What to Expect
• Negative Sentiment: Hasbro disclosed a cybersecurity breach discovered March 28 that forced it to take systems offline; the company warns remediation could take “several weeks,” causing operational disruptions and execution risk during a critical selling period. This is the primary driver of the stock’s weakness today. Hasbro says it was hacked, and may take ‘several weeks’ to recover
• Negative Sentiment: Multiple outlets and an SEC filing confirm the investigation and operational impact; elevated uncertainty around sales fulfillment, customer invoicing, and IT costs has likely pushed investors to reduce positions. Hasbro says investigating cybersecurity incident

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.